Monday, Aug 31 2026
8:30 am – 9:00 am CEST
Monday, Aug 31 2026
8:45 am – 9:30 am CEST
Moderated Roundtable Discussions
Monday, Aug 31 2026
9:30 am – 9:45 am CEST
Opening: Align & Lead
The warm welcome by Martina Dalla Vecchia and Rico Travello will be followed by a short seated yoga session.
Monday, Aug 31 2026
9:45 am – 10:15 am CEST
Keynote: Beyond AI Strategy
What if your AI strategy is the wrong question? Sarah Genner challenges leaders to think beyond the buzzwords — and rethink strategy itself for the AI age..
Monday, Aug 31 2026
10:15 am – 10:45 am CEST
Monday, Aug 31 2026
10:45 am – 11:15 am CEST
Should You Fire Your Agency?
AI is quietly making many agency services obsolete — or at least, much cheaper to do in-house. As a digital leader, you now have a choice you've never had before: rebuild how you collaborate with agencies, or cut them entirely. This talk gives you a practical framework for deciding what to keep, what to insource, and how to demand more from your agency partners in the AI era. Whether you're a CMO, CDO, or managing a portfolio of digital suppliers — this session will change how you think about external collaboration.
Monday, Aug 31 2026
10:45 am – 11:15 am CEST
HRM als Treiber & Enabler von KI in Organisationen
Mensch X KI ist mit zwei wesentlichen Rollen verbunden, die nicht nur dem HRM, sondern der Führung insgesamt zukommen: KI in Führungsprozesse zu integrieren sowie Veränderungen zu begleiten. Was ist erforderlich, um diese Aufgaben erfüllen zu können?
Monday, Aug 31 2026
10:45 am – 11:15 am CEST
AI, you, & the future of work
What types of work will AI reshape
How do we adopt AI? The 3 Es of of AI Adoption, Human Elements: Employees & Leaders, Case Study: A Tale of 2 Swedish Companies (Klarna & Ikea)
Conclusion: What can and should we do now for the future
Monday, Aug 31 2026
10:45 am – 11:15 am CEST
KI-Tool-Auswahl in Unternehmen – Risiken, Sicherheit und Compliance im Fokus
Künstliche Intelligenz ist längst im Arbeitsalltag angekommen – oft schneller als Strukturen und Verantwortlichkeiten nachziehen. Wie gelingt es KMU, den Einsatz von KI-Tools bewusst zu steuern? Der Vortrag zeigt, wie der Schritt von „Shadow AI“ zu einem strukturierten Einsatz gelingt – mit Fokus auf klare Regeln, passende Tools und gezielte Kompetenzentwicklung. Ein Impuls für Führungskräfte, die KI wirksam einsetzen und dabei Vertrauen sichern wollen.
Monday, Aug 31 2026
10:45 am – 11:15 am CEST
Automating Business Processes with Notion, AI & n8n
How can small teams automate repetitive work, streamline operations, and build scalable workflows without increasing complexity or headcount? Using practical examples from agency and client projects, the talk explores how AI-supported workflows can improve internal processes such as knowledge management, task automation, documentation, communication flows, and team collaboration.
Monday, Aug 31 2026
10:45 am – 11:15 am CEST
Studienergebnisse FHNW CIO‑Studie 2026
IT‑Management‑Reifegrad: Die digitale Zukunft gestalten mit Innovation, KI & Leadership
Monday, Aug 31 2026
11:30 am – 12:00 pm CEST
When AI-Generated Video Makes Sense – A Practical Perspective
Monday, Aug 31 2026
11:30 am – 12:00 pm CEST
Monday, Aug 31 2026
11:30 am – 12:00 pm CEST
Von Strategie zur Wirkung: Mehrwert durch Enterprise Architecture Management
Wie kann Enterprise Architecture Management (EAM) Führungskräfte dabei unterstützt, Strategien wirksam in Umsetzung zu bringen? Anhand von zentralen Wertdimensionen wird skizziert, wie EAM strategischen, finanziellen und operativen Nutzen schafft, Risiken und Governance absichert und gleichzeitig Innovations‑ und Zukunftsfähigkeit stärkt. Praxisbeispiele, Lessons Learned und konkrete Handlungsempfehlungen machen den Mehrwert für den Führungsalltag verständlich.
Monday, Aug 31 2026
11:30 am – 12:00 pm CEST
Stop Prompting. Start Delegating: When AI Agents Become Your Digital Workforce.
In this session, we move beyond prompt-based AI to explore how autonomous agents can orchestrate end-to-end business workflows using the Microsoft Agentic Framework and integrate seamlessly into enterprise systems. Through real-world examples—including production-grade workflow automation with platforms like n8n—you’ll see how organizations are delegating complex tasks to AI-driven processes today to unlock scalable productivity and operational agility.
Monday, Aug 31 2026
11:30 am – 12:00 pm CEST
Adapting the marketing organisation to AI - learnings and ambition from namuk
Monday, Aug 31 2026
11:30 am – 12:00 pm CEST
Navigating Twin Transition: Leading Change for Digital Excellence and Sustainable Value
We explore how organisations can successfully navigate the twin transition by integrating digital innovation with sustainable value creation. Participants will gain practical insights into leading change, fostering digital excellence, and driving long‑term resilience.
Monday, Aug 31 2026
12:00 pm – 1:00 pm CEST
Monday, Aug 31 2026
1:00 pm – 1:10 pm CEST
Monday, Aug 31 2026
1:10 pm – 1:40 pm CEST
Keynote: The next governance crisis will not come from a visible failure. It will come from a decision nobody saw being made.
As AI moves from assistant to actor: screening candidates, scoring credit, routing customers, allocating budgets, etc… Organizations are discovering a structural gap: accountability was never reassigned. Behind every automated workflow sits an invisible architecture of permissions, priorities, assumptions, and delegated authority that most leadership teams can no longer fully reconstruct. The machine decides. The human signs. When AI shapes a consequential outcome, who owns it?
Monday, Aug 31 2026
1:45 pm – 2:15 pm CEST
Strategic content distribution in 2026
Monday, Aug 31 2026
1:45 pm – 2:15 pm CEST
Monday, Aug 31 2026
1:45 pm – 2:15 pm CEST
The merger of HR and IT in times of AI. A good or a bad idea?
What does this latest organizational development stand for? What are its pros and cons? When would it make sense and when not?
Monday, Aug 31 2026
1:45 pm – 2:15 pm CEST
Digital Transformation in Communication matters
4 decades of experiences, changes and helping to shape digital transformation in communication matters — and how AI is shaping the next phase
Monday, Aug 31 2026
1:45 pm – 2:15 pm CEST
B2B-Digitalmarketing-Services im AI-Age
Welche Leistungen bleiben, welche werden egal?
Monday, Aug 31 2026
1:45 pm – 2:15 pm CEST
Podiumsdiskussion: CIO as a Digital Leader
In der Podiumsdiskussion beleuchten wir, wie CIOs heute Kultur formen, Innovation ermöglichen und Organisationen sicher durch den digitalen Wandel navigieren.
Monday, Aug 31 2026
2:15 pm – 2:45 pm CEST
Monday, Aug 31 2026
2:45 pm – 3:15 pm CEST
Leading Ahead: Wie ein CIO die digitale Zukunft eines Unternehmens prägt
Ein inspirierender Einblick aus der Praxis: Die mehrfach ausgezeichnete CIO zeigt auf, wie sie digitale Transformation, Innovationsfähigkeit und Leadership in einem Schweizer Unternehmen erfolgreich verbindet.
Monday, Aug 31 2026
2:45 pm – 3:15 pm CEST
Inclusive Leadership in the Age of AI
Inclusive and responsible data-informed decisions?! Insights into an ongoing research project on bias in HRM data analysis, with and without AI.
Monday, Aug 31 2026
2:45 pm – 3:15 pm CEST
AI-Safety Regulations: EU AI Act and ISO 42001
How can organisations innovate with AI, without losing control over risk, compliance and trust
Monday, Aug 31 2026
2:45 pm – 3:15 pm CEST
Werde ich noch gefunden? Wie KI und neue Suchsysteme die Spielregeln verändern
Monday, Aug 31 2026
2:45 pm – 3:15 pm CEST
How to use social media to connect to customers and use employer generated content to create relatable and humanised content
Monday, Aug 31 2026
2:45 pm – 3:15 pm CEST
Luxury Meets Digital Transformation: How Mandarin Oriental Reaches, Connects, and Inspires Employees Around the World
Delivering exceptional guest experiences starts with empowered employees. In this session, Mandarin Oriental Palace, Lucerne reveals how they use Beekeeper by LumApps to connect teams, simplify operations, and bring “New Work” to life for frontline staff. A practical case study on driving engagement and excellence in a fast-paced, high-touch environment.
Monday, Aug 31 2026
3:20 pm – 4:00 pm CEST
CISO MasterClass: 5 Tools to lead Cybersecurity
In this 30-minute CISO MasterClass, you will learn five practical leadership tools that enable Chief Information Security Officers to move from reactive firefighting to strategic cybersecurity governance. The session shows how to align cybersecurity with business objectives, communicate risk effectively to the board, and establish a resilient security framework that creates measurable value. You will leave with a concise, executive-ready toolkit to strengthen your impact as a security leader in complex digital environments.
Christine Deger
This session is part of the event .
Monday, Aug 31 2026
4:00 pm – 4:30 pm CEST
Townhall - Summarizing the Conference
Monday, Aug 31 2026
4:30 pm – 7:00 pm CEST
Network-Apéro & Prize Draw
Tuesday, Sep 22 2026
8:30 am – 9:00 am CEST
Good Morning & Check-In
Participants are welcome in the central area of the conference venue for coffee or tea.
Tuesday, Sep 22 2026
8:45 am – 9:30 am CEST
Roundtable Discussions
Start the day with interactive, expert-moderated roundtable discussions designed to kick off DW Brussels with practical exchange and shared perspectives on the biggest opportunities and challenges in internal communication, digital workplaces and AI-enabled work. These small-group roundtables are a chance to dive into real-world experiences, benchmark with peers, and shape the conversations that matter most.
Adoption Is the Strategy, why launches alone don’t matter and what actually drives long-term digital workplace usage and behavioural change
Employee Listening Beyond Surveys
Managing Culture: Transformation People Can Believe In
Digital Workplace ROI: Proving Business Impact
Governance & Trust for AI Agents
AI Agents in Internal Communications
One Narrative, Many Markets: How Global Teams Align Communication Without Sounding Centralized
Search, Findability & Knowledge Chaos in the AI Age
Internal Comms in a Multi-Channel Reality
Employee Listening Beyond Surveys
IC & HR & IT: Who Owns What in the Digital Workplace?
Tuesday, Sep 22 2026
9:30 am – 10:00 am CEST
KEYNOTE: From Tools to Teammates? Reality vs. Hype - AI Agents in the Digital Workplace
Tuesday, Sep 22 2026
10:00 am – 10:30 am CEST
Beyond Tools: Driving Sustainable AI Adoption Across the Enterprise
Tuesday, Sep 22 2026
10:30 am – 11:00 am CEST
Coffee, Tea & Networking
Grab a coffee and Belgian treats — and spark new ideas with fellow attendees, experts and partners.
Tuesday, Sep 22 2026
11:00 am – 11:40 am CEST
Copilot and AI Adoption: Strategy, Rollout and Lessons Learned
The National Bank of Belgium positions Microsoft 365 Copilot as a key AI tool within its Digital Workplace, aligned with a secure, seamless, and continuously improving Digital Employee Experience (DEX) strategy. This session covers the shift from a 3-month proof of concept to a scalable approach combining governance, adoption, and evidence-based decision-making, including measurable value, key challenges around success, licensing and security, and the role of feedback loops and metrics in improving work outcomes.
Tuesday, Sep 22 2026
11:00 am – 11:40 am CEST
One Intranet, 18+ Countries: Turning Cultural, Linguistic and Gender Diversity into Belonging and Business Alignment
How do you create shared values across 18 countries, 50 nationalities and more than 1,000 languages and dialects? This session looks at how internal communication can foster alignment, engagement and inclusion in a highly diverse, traditionally male-dominated sector.
Tuesday, Sep 22 2026
11:00 am – 11:40 am CEST
Rolling Out a New HR Tool: Bringing a Modern Communication Approach regarding a Technical Subject
Tuesday, Sep 22 2026
11:45 am – 12:25 pm CEST
Allianz Connect: Building a Modern Intranet for a Global Workforce
How do you create an intranet that truly connects a global organization, supports daily work, and strengthens company culture at the same time? In this session, Michael Wegscheider will share insights from Allianz’s journey with Allianz Connect, the company’s intranet designed to serve as a central digital workplace for employees across markets, functions, and regions.
By incorporating tools such as Engage and Copilot, Allianz Connect goes beyond the traditional intranet model and evolves into a modern employee experience platform that supports communication, knowledge sharing, and AI-powered assistance in everyday work.
Tuesday, Sep 22 2026
11:45 am – 12:25 pm CEST
The DEI Backlash: Challenges and the Path Forward
Tuesday, Sep 22 2026
11:45 am – 12:25 pm CEST
Data Meets Experience: Evolving the Digital Workplace
Jelle Kouwenhoven shows how combining data and real user feedback at Alliander leads to a more personalized and continuously evolved experience. You will leave with practical ideas for turning insights into concrete improvements for your digital workplace.
Tuesday, Sep 22 2026
12:30 pm – 1:30 pm CEST
Lunch & Learn: Ideas You Can Use Tomorrow
Take a break, grab lunch and explore practical approaches to digital workplace and internal communication challenges. Expect concrete examples, honest lessons learned and space for exchange.
Tuesday, Sep 22 2026
1:30 pm – 1:45 pm CEST
Afternoon Opening Thoughts: Leadership in the AI Age
Tuesday, Sep 22 2026
1:45 pm – 2:25 pm CEST
Panel Discussion: Responsibility, Impact, and the Road Ahead
This panel explores how responsibility and impact are being reshaped in the age of AI. As intelligent systems increasingly influence decisions, narratives, and trust, we discuss what accountable leadership looks like today — and what the road ahead demands from organizations.
Tuesday, Sep 22 2026
2:30 pm – 3:15 pm CEST
What Happens When Internal Communication Becomes More Than Email?
Tuesday, Sep 22 2026
2:30 pm – 3:15 pm CEST
Proving the Value of the Digital Workplace
Our digital workplace increasingly feels like an all-you-can-eat buffet restaurant: we have dozens of different applications and hundreds of messages a day, and by the end of the workday our colleagues are completely stuffed.
Employees switch between tools up to 1,200 times a day, and now spend more time on “work about work” than on their actual tasks.
In this session, Christiaan W. Lustig addresses information overload and the steady growth of the digital landscape. He will walk you through various suitable (and less suitable) solutions to these challenges.
In doing so, he draws on his experience with dozens of healthcare, education, and nonprofit organizations, and on his knowledge and experience in the field of digital employee experience (DEX).
Also, Jelle Kouwenhoven shows how combining data and real user feedback at Alliander leads to a more personalized and continuously evolved experience. You will leave with practical ideas for turning insights into concrete improvements for your digital workplace.
In this session you will learn:
How to critically assess the overabundance of applications and information in your digital workplace.
What price your colleagues pay for this information overload and app bloat.
How the principles of digital employee experience help to curb these developments.
Christiaan W. Lustig has been active in the field of internal digital communication, collaboration, and service for more than 15 years. He regularly publishes and speaks about intranet, the digital workplace, and digital employee experience on national and international stages. He is co-author of the world’s first book on DEX.
Tuesday, Sep 22 2026
2:30 pm – 3:15 pm CEST
Launching a New Intranet—and Rethinking Internal Communication in the Digital Workplace
A live intranet demo paired with a broader perspective on digitalization and internal communication in the workplace.
Tuesday, Sep 22 2026
3:15 pm – 3:45 pm CEST
Coffee, Tea & Networking
Grab a coffee and Belgian treats — and spark new ideas with fellow attendees, experts and partners.
Tuesday, Sep 22 2026
4:30 pm – 5:00 pm CEST
Townhall – Conference Wrap-Up
Join Erik Hartman for our famous townhall session — a dynamic and entertaining recap of Digital Workplace Brussels Conference. With sharp insights, humour and audience interaction, Erik brings together the key themes, surprises and standout moments of the conference in one engaging closing session.
Tuesday, Sep 22 2026
5:00 pm – 7:00 pm CEST
Networking Aperitif
Wrap up the day with relaxed networking and drinks. Continue the conversations from the conference, connect with peers, speakers and partners, and exchange ideas in an informal setting.
Monday, Nov 16 2026
12:13 pm – 12:00 am CET
Monday, Nov 16 2026
1:00 pm – 1:05 pm CET
Welcome by Volker Grünauer, conference chair
Monday, Nov 16 2026
1:05 pm – 4:00 pm CET
Workshop: AI in the Digital Workplace
Monday, Nov 16 2026
1:05 pm – 4:00 pm CET
Leading AI adoption in your organization
Monday, Nov 16 2026
1:05 pm – 4:00 pm CET
Innovation/digitalisation in times of "budget-cuts" or "budget-sensitive" times
Monday, Nov 16 2026
4:15 pm – 4:30 pm CET
Walk to our cultural activity
Monday, Nov 16 2026
4:30 pm – 6:00 pm CET
Viennese encounters: A cultural experience
Tuesday, Nov 17 2026
8:30 am – 9:00 am CET
Tuesday, Nov 17 2026
8:45 am – 9:00 am CET
Moderated Roundtable Discussions
Tuesday, Nov 17 2026
9:30 am – 9:45 am CET
Opening thoughts: Align & Lead
Tuesday, Nov 17 2026
9:45 am – 10:30 am CET
Keynote: The Courage to Be Clear: Leadership Communication in the Age of AI and Uncertainty
Tuesday, Nov 17 2026
11:00 am – 11:30 am CET
AI-Transformation in Marketing Communication & Processes
Tuesday, Nov 17 2026
11:00 am – 11:30 am CET
From launch to lifespan: Keeping a Corporate Influencer Program alive
Starting a corporate influencer program is easy; keeping it alive is the real challenge. Less guidelines, more freedom: Leadec's approach is to think of LinkedIn as a system, not a channel. With a bigger internal impact than you might expect.
Tuesday, Nov 17 2026
11:00 am – 11:30 am CET
Tuesday, Nov 17 2026
11:30 am – 12:00 pm CET
Turning Data into Business Impact at Palfinger
Tuesday, Nov 17 2026
11:30 am – 12:00 pm CET
Everyone Has AI. Now What?
How Leaders Stand Out When Creation is Effortless.
Tuesday, Nov 17 2026
11:30 am – 12:00 pm CET
The power of accessibility
Discover how to transform the digital workplace from a locked-down environment into an empowered ecosystem by providing users with intuitive self-service interfaces for creating and managing collaboration spaces. We will explore how to replace restrictive, "one-size-fits-all" templates with AI-enhanced flexibility, ensuring that digital tools are both highly accessible and perfectly tailored to the evolving needs of modern workforce.
Tuesday, Nov 17 2026
12:00 pm – 1:00 pm CET
Tuesday, Nov 17 2026
1:00 pm – 1:10 pm CET
Afternoon Opening Thoughts with our Partners
Tuesday, Nov 17 2026
1:10 pm – 2:00 pm CET
Keynote: AI with Purpose: How Leaders Turn Change into Progress Leading
What’s Next: AI, Trust, and Transformation
Tuesday, Nov 17 2026
2:00 pm – 2:30 pm CET
Selling Your Updated Brand to Your People First: How to Survive Love, Hate & Everything In Between
Tuesday, Nov 17 2026
2:00 pm – 2:30 pm CET
Machine-Readable or Invisible – How AI Agents Are Hijacking the Customer Journey
Tuesday, Nov 17 2026
2:00 pm – 2:30 pm CET
Create What Connects: How to tap into fan culture to spark real engagement and build cultural relevance
Tuesday, Nov 17 2026
4:00 pm – 4:30 pm CET
Townhall - Summarizing the Conference
Tuesday, Nov 17 2026
4:30 pm – 12:00 am CET
Get-together, Networking, Wine and Good Food
