Bettina Weber

Syngenta

Corp Protection Communications Manager – Communications excellence and channel management

English speaking

25 June 2025, 9.30 am - 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Syngenta, Basel, Switzerland

Join a ad-free knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.

From Virtual to Real Impact: Lessons from ABB’s Metaverse Event
- How do you turn a buzzword into business value? I’ll share how we planned and executed ABB’s metaverse experience—what worked, what didn’t, and how we’re translating those insights into future digital engagement strategies.
Digital marketing and social media at Syngenta
Digital Communities and Thought Leadership in the Age of AI
- Maintaining human connection in a world of machine-generated content
- Authenticity and credibility in AI-assisted workflows

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