Claude spoke at these events:
English speaking
20 April 2023, 9.30 am - 4.00 pm
(Amsterdam/Berlin/Vienna/Zurich)
FHNW, Basel,
Switzerland
Cultivating successful digital initiatives and nurturing strong relationships with customers and partners, while also promoting internal leadership through modern digital workplaces and transformative organizational culture. Knowledge sharing group meeting for experienced digital, marketing and comms managers from Switzerland.
- Use of AI, especially ChatGPT-4, in corporate content production and business process optimization
- Navigating the AI Revolution: What it Means for the Future of Internal and External Communications
- Risks and potential of using LLM (large language models)
- Leading digital – building winning teams
- Implementing agile methodologies and frameworks in digital management
- Methods for encouraging a culture of digital innovation and continuous learning
- Fostering diversity, equity, and inclusion in digital leadership and teams
- Basel Area's SEO journey, How they went from technical SEO and content production to an in-house SEO team. Some challenges, achievements, and key learning by Isabelle Wymann, Digital Marketing Manager
- Digital Transformation; #Simplifying the Trimble experience, Claude Chassot, Digital Transformation Leader, Trimble Inc. Reimagining customer experiences, operational processes, and underlying technologies so they work seamlessly across industries. Putting the customer at the center through shifting business models and instituting cultural change across the company.
- Discussion: Effective use of data analytics and business intelligence tools for decision-making
- As always: bring your topics along, we have plenty of time for open discussions
Due to participation of members from the Geneva area, the meeting might be in English. For all workshops there will be also German groups.
German speaking
4 September 2024, 9.30 am - 4.00 pm
(Amsterdam/Berlin/Vienna/Zurich)
Trimble Switzerland GmbH, Wädenswil/Zurich,
Switzerland
Join our knowledge-sharing group meeting for experienced digital managers from across Switzerland.
- Insight into Trimble´s Digital Transformation
- Claude is responsible for leading Trimble's transformation, and ensuring our offerings, go-to-market strategy, operations and processes are aligned with the Digital Transformation Office and Playbook in EMEA.
- Claude Chassot, Digital Transformation Leader at Trimble
- “Pro Helvetia's web relaunch”: a short presentation on the recent relaunch of the Swiss Arts Council website: initial reflections, technical challenges and the importance of change management process.
- Ines Flammarion, Head of Communications and member of the executive committee
- Omnichannel strategy and execution at Novartis.
- Cristina Ciobanu, Global Associate Director, Customer Engagement & Activation , CX Strategy and Operations RLT at Novartis
- Social Selling in the Banking Environment: How to Succeed!
- Marketing in the highly regulated banking environment is challenging. The highly personalized concept of social selling, in particular, is difficult to establish. Raphael Frangi demonstrates the strategy and implementation of social selling from the perspective of Raiffeisen Switzerland.
- Raphael Frangi, Head of Media and Channel Management, Raiffeisen Switzerland
- Staying up-to-date with generative AI developments including LLaMA versus ChatGPT and implications for digital marketing
- Lots of time for open discussions
- Fully advertisment-free with no agencies, no consultants
Would you like to join one of our upcoming Advatera meetings?
