Advatera. Empowering you through knowledge sharing.

Empowering you through knowledge sharing.

Erik Hartman

Moderator and trainer

Expert in enterprise information management and business process optimization

His company organizes several information management trainings and events in the Benelux, like the yearly HartmanEVENT.

While studying Communication and Information Management at the Utrecht University, Erik worked at IBM. There he discovered the huge gap between business and IT.
Ever since he has been actively aligning bussiness and IT people and departments with the use of communication and information management.

Erik is a regular speaker at (international) events about subjects like eGovernment, (enterprise)
content management, content strategy, content architecture and usability.

Erik M. Hartman

Meet Erik at the following events:

Social Intranet, Digital Workplace, Internal Comms, Employee Experience Benelux

English speaking
21 March 2023, 9.30 am - 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Rabobank, Utrecht, Netherlands

Knowledge sharing group meeting for experienced communications, digital workplace and employee experience managers from Benelux.

  • Improving Internal Communication and Employee Experience Design at Rabobank;
    Tanja Kliphuis, Sr. Corporate and Internal Communications Professional at Rabobank and René Samsen, Design Lead Employee Experience at Rabobank
  • BDO World and how we share news inside BDO (Rosemarie Beentjes, Intranet Specialist, BDO International)
  • Connect-ing Randstad worldwide, recently Randstad introduced its first worldwide intranet, Connect. In his talk, global product owner Bram Koster will discuss the way in which the platform helps Randstad achieve its goals and the challenges of developing it into 'the place to be' for all employees.
  • How the Rainforest Alliance is managing transition that impacts people, culture, process ,communications and systems. Challenges and learnings while navigating a complex environment will be shared by Fareeda Shaieb & Stephanie van Doorn from the Rainforest Alliance.
  • Leveraging AI in Internal Communications – In this discussion we explore the use of AI technology, specifically ChatGPT, for internal communications. We'll examine the capabilities and limitations of ChatGPT and discuss implementation best practices. Additionally, we'll address data privacy and security concerns as well how it will change the role of internal comms managers.
  • Further insights in internal comms campaigns and digital workplaces of participating organizations
  • Lots of time for open discussions
  • Fully advertisment-free with no agencies, no consultants
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Digital Leadership Benelux

English speaking
28 March 2023, 9.30 am - 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Sluys International, Duffel, Belgium

Knowledge sharing group meeting for experienced digital and marketing managers from Benelux. Topics include:

  • Drowning in the DID (Dissociative Identity Disorder) of Digital Marketing. Saija Bister, Marketing Manager, Sluys International
    • Importance of data privacy and how it relates to digital engagement, specifically centralized versus decentralized marketing. Discussing the challenges of managing the constantly shifting technology landscape and need to stay ahead of the curve.

  • From Boring to Buzzworthy: Navigating the Challenges of Organizing a 5000+ People Event with Digital Marketing; Olga Bagaeva, Head of Digital Campaigns, Sopra Banking Software.
  • AI in digital content production
    • In digital marketing, you try to convince your customer with your message or story through different channels. From an email campaign to promotion on social media: Content is king. But of course, you don't just get there overnight. There is quite a labour-intensive process behind it. In what ways can AI support you throughout the process of content production? Lizzy Bleumers, Joeri Dehouwer; Thomas More Research
  • Discussion and examples from the group: Leveraging AI for Digital Communications and Business Process Optimization: Insights from ChatGPT and BeyondThis group discussion will focus on exploring how AI, including ChatGPT, can be used to improve digital communications and streamline business processes, with real-world examples and insights shared among participants.
  • Leading Teams to Digital Success: Best Practices for Navigating Change and Driving Innovation
  • Collaborative problem-solving: Lots of time for open discussions on your challenges. Bring your challenges along!
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Digital Leadership Forum 2023

English speaking
18 September 2023, 12.00 pm - 7.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Haus der Ingenieure, Vienna, Austria

The 10th edition of our yearly Digital Leadership Forum!

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