English speaking
6 December 2023, 9.30 am - 4.00 pm
(Amsterdam/Berlin/Vienna/Zurich)
Global Health Campus, Grand-Saconnex,
Switzerland
- Insights into The Global Fund´s project to make their website GDPR compliant through Matomo, Genc Kastrati, Lead, Web Team – The Global Fund
- Digital content publication – prioritizing quality over quantity. Rahul Jha, Digital Transformation Manager, ITU
- How to align the Healthcare Professional (HCP’s) customer journey, marketing content and digital marketing tactics to (re)-launch an innovative solution based on AI?, Frédéric Baffou, Head of Omnichannel | Cranial & Spinal Technologies | EMEA, Medtronic
- Engaging with HCP’s about new technologies/solutions going beyond their standard practice requires to go beyond usual presentation of product features and functionalities. It implies to educate, drive consideration and finally drive enough interest digitally to generate highly qualified leads that the field force could follow-up and convert into sales opportunities.
- Case Study: External Digital Comms at Mercy Ships, Digital & Web Project Manager at Mercy Ships
- ChatGPT 4 Turbo and Assistants: how they can help in digital campaigns
- Lots of time for open discussions on your current challenges around digital transformation and communications
