Workshop: The Right Way to Select MarTech & CX Technology
Do you need to evaluate suitable technology suppliers? Are you looking to modernize, rationalize, or optimize your MarTech/DX/CX stack? In this workshop, get the inside scoop on how to match your unique needs with the right technology marketplaces and vendors, ranging from WCM to Marketing Automation, from CDPs to Journey Orchestration Engines and more. Discover how to replace outdated, waterfall methods with a modern approach to technology selection and take away a firm understanding of the major pros and cons of the key CX cloud/suite players.
Participants receive a copy of Tony’s book, “The Right Way to Select Technology”.
In 2001, Tony Byrne founded Real Story Group (formerly CMS Watch), seeking to create a new kind of research and advisory firm, one that works only for enterprise technology customers who want the real story about digital marketing and customer experience technologies. Real Story Group’s research has become known for its technical depth, toughness, and absolute neutrality.
Today, RSG helps large enterprises make critical decisions about their omnichannel stacks.