Yannik Tschan

Digital Leadership Switzerland

14 June 2022, 9.30 am - 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Fachhochschule Nordwestschweiz, Basel, Switzerland

• App -Usage Data and Geo-Tracking: How to address consumers at the right moment based on behaviour and geo-location, Joerg Schudrowitz, BSH Home Appliances Group.
• Digital marketing and social media in a non-profit organization: how to engage an international network of volunteers, Kim Widlicki, Rotary International
• Case study, Meryem Riahi, Neue Zürcher Zeitung AG
• Don't make ads. Make TikToks, Yannik Tschan, Emmi Gruppe
• As well as open discussions and networking. Handed in knowledge sharing topics include:
  • The ideal digital marketing dashboard
  • Sounding like a human. Multi-channel approach in communications is technically easy. But how do you deal with the different voices on the different channels?
  • In a work environment characterized by constant and rapid innovation, the search for new ideas is the greatest challenge (and the measure of success!)
  • Bring your current challenges along for the open workshops!

Would you like to join one of our upcoming Advatera meetings?