Case Study: Crisis Communication – How to be prepared to react?

We live in a 24/7 news cycle; with academia, authorities, pressure groups and individual voices competing for space. Responses to criticism are expected immediately – irrespectively on when and where they occur. Taking active steps to increase awareness of potential issues, be better prepared to quickly address and react towards critical situations via a well-orchestrated process becomes pivotal in today’s world. Join the session to get a snap shot of how this is being addressed at Reckitt.

Reckitt, with more than 43,000 employees, is home to the world’s most loved and trusted brands in hygiene, health and nutrition. Brands include Air Wick, Clearasil, Durex, Calgon, Lysol, Veet, Vanish and many more.