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Vor-Ort Treffen in Lucerne English speaking

Corporate & Internal Comms & Digital Workplace Switzerland

28. Juni 2022, 9:30 – 16:00
HSLU, Lucerne, Switzerland
Claude Kaufmann
Head Newsroom & Media Relations, Hirslanden
Cornelia Ineichen
Internal Communications & Employee Engagement, Baloise Group
Ute Klotz
Prof., Hochschule Luzern
  • Newsroom: The heart of integrated corporate communications
    Insights into communications at Hirslanden AG, Claude Kaufmann
  • Alexa says: “Sorry, I don’t know that” – On dealing with voice assistants in everyday life; Ute Klotz, HSLU
  • Internal communications via Escape Room, Cornelia Ineichen, Baloise Group
  • Further topics:
    • Employee app vs. Teams app vs. other solutions
    • Organisation and coordination in communication – creating synergies, involving, bundling
    • Integrated communication that involves all departments in the communication strategy
    • Hybrid work
    • Podcasts in corporate communications – do they make sense in terms of reach versus needed resources?
    • Bring your current challenges along!
  • Open discussions and networking

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