Digital Leadership Benelux

Knowledge sharing group meeting for experienced digital and marketing managers from Benelux. Topics include:

• Drowning in the DID (Dissociative Identity Disorder) of Digital Marketing. Saija Bister, Marketing Manager, Sluys International

  • Importance of data privacy and how it relates to digital engagement, specifically centralized versus decentralized marketing. Discussing the challenges of managing the constantly shifting technology landscape and need to stay ahead of the curve.

• From Boring to Buzzworthy: Navigating the Challenges of Organizing a 5000+ People Event with Digital Marketing; Olga Bagaeva, Head of Digital Campaigns, Sopra Banking Software.
• AI in digital content production
  • In digital marketing, you try to convince your customer with your message or story through different channels. From an email campaign to promotion on social media: Content is king. But of course, you don’t just get there overnight. There is quite a labour-intensive process behind it. In what ways can AI support you throughout the process of content production? Lizzy Bleumers, Joeri Dehouwer; Thomas More Research
  • Ethical use of AI in digital content production. The ethical use of AI in digital content production and marketing requires a commitment to fairness, transparency, and responsibility. This commitment involves avoiding bias and discrimination, respecting user privacy, and avoiding any deceptive or manipulative use of AI, Andres Algaba, VAIA
• Discussion and examples from the group: Leveraging AI for Digital Communications and Business Process Optimization: Insights from ChatGPT and BeyondThis group discussion will focus on exploring how AI, including ChatGPT, can be used to improve digital communications and streamline business processes, with real-world examples and insights shared among participants.
• Leading Teams to Digital Success: Best Practices for Navigating Change and Driving Innovation
• Collaborative problem-solving: Lots of time for open discussions on your challenges. Bring your challenges along!