Digital Leadership Forum 2016

06. Juni 2016, 12:00 – 19:00
Adriaan Bloem
Digital expert, speaker, author, Radagio
Alex Priestley
Head of Internal Communications, BBC Online & Digital
Andreas Blauig
Corporate Social Media Manager, Sirona
Bryan Smith
Director of Digital Communications, Smith & Nephew (medical technology)
Cary Rueda
Head of Employee Communications, Petrofac
Christopher Strebel
External Relations Communications, WHO - World Health Organization

Advatera’s yearly conference for digital, marketing and communication managers.

  • Afternoon opening thoughts
  • Balfour Beatty's internal digital transformation journey
  • BBC Digital case study: Video channels in internal communication
    • Short filmes to tell stories
    • Internal TV channel
  • Communicating Organizational Change

    In her talk, Cornelia will focus on the role of a communicator in change projects and how to become a relevant partner.

  • Conference opening - roundtable discussions

    As we did last year, we will start the conference also this year right with an intarctive session (roundtable discussions). A breakfast will be served during this session.

    • Customer Centricity in Digital Projects – Tobias Herrmann
    • The truth about Lean Management. How agile is your company indeed? – Gerhard Wehe
    • Conversion rate optimization trough testing – Roland Lindner
    • Multimedia story telling – Reinhard Lanner
    • Digital Asset Management – Peter Hofer
    • From Multi to Omni-Channel Thinking – Erik Hartman
    • Telefonica Intranet Case Study – Heinz Korten
    • Intranet – How to harness real-time and interactive communication processes in your organization? – Guy van Leemput
  • Deutsche Bank social intranet case study

    Consolidation of the bank’s disparate intranet resources into one single customizable news platform with a social intranet platform on Jive. It offers a large amount of collaboration, in the sense static resources are now open for collaboration, and also interactive opportunities with senior management.

  • Disruptor or disrupted? How to stay on top of your digital initiatives.
  • Get together: food and drinks at Museumsquartier

    We meet at Cafe Halle, Museumsquartier (15 minutes walking from Novomatic Forum) for some drinks and food. Those taking part at the guided city tour: the tour will end right at Cafe Halle.

  • How to develop engaging content - a CERN case study
  • Keynote: Inspiring behavioural change through new brand messaging

    Inspiring behavioural change through new brand messaging.

  • Keynote: Keeping afloat in a sea of technology

    How to pragmatically tackle the enormous amount of technology available to us nowadays.

  • KLM: Me in social MEdia - Ensuring Great Customer Experience
  • Mobile Device Targeting

    In this session, you will learn about multilingual content velocity, mobile-device targeting and Swisscom’s new personalized mobile experience called DRIVE.

  • Old meets new, challenges in the digital transformation
    • How IKEA Austria is overcoming the challenges faced by a traditional retailer during the digital transformation, through the use of technology, customer engagement and innovation.
  • Open discussion

    Topics inlcude: how from multi to omni-channel thinking triggers organizational changes;  why engagement is not enough;

  • Opening talk - Digital change
  • Vision for a digital future

    Opening thoughts and vision of a digital future

  • Richemont social intranet case study

    Challenges of rolling out collaboration tools in a matrix organization.

    Richemont is the holding company for some of the world’s leading luxury goods companies encompassing jewellery, watches, premium accessories and other luxury products including brands like Cartier, Piaget and Montblanc.

  • Social Intranet Engagement Strategy

    Social intranet engagement strategy: how can we avoid our intranet from becoming a “I have no time to look at it” portal.

    During the workshop, we will look at the various ways we can do to help us improve our social intranet and other comms channels with all its features

    • to get them informed, excited and involved in the company’s activities
    • to get employees do their jobs better
  • Social Media Marketing with Bite

    7 Ways to Win the Hearts of a B2B Target Group

    Sirona Dental’s target group includes dentists, dental technicians and specialist retailers. We don’t just show products and attractive models – we also show the tough reality of day-to-day life in the dental practice.

    At the centre of our B2B social media strategy lies an ambitious and target group-focused content strategy that encompasses collaboration with international teams via a central corporate facebook page and the intelligent tailoring of the strategy for various languages and sub-sections of the target group. Facebook ad campaigns, moving images and live events play a central role in achieving the latter. For us, it’s important not only that we make great content, but also that our content demonstrates business relevance in the form of leads and sales.

  • Stakeholder communication and use of digital tools in times of change

    Stakeholder communication and use of digital tools in times of change, in particular a large acquisition. Adoption / importance of social tools like Yammer to support collaboration and knowledge sharing in times of change and beyond – benefits, case studies, strategies.

  • Story telling: Making numbers personal - a case-study of UNESCO's #TeacherTuesday multi-platform campaign

    10 teachers, 10 countries, 10 weeks, 10 amazing stories – #TeacherTuesday was an innovative international, multi-platform campaign aimed at bringing dry data from UNESCO 2014 Global Education Monitoring Report to life. What did it involve? What platforms were used? And why was it a success?

  • The digital roadmap. From mulit-channel to omni-channel thinking.

    Topics include:

    • User journey
    • Multimedia story telling
    • Digital Structures


  • Townhall session - summarizing the digital conference
    What did we learn today? A fun session which summarizes the learning's of today.
  • Why digital transformation is so difficult, ways to make it happen.