Digital Leadership Forum 2018

14. Mai 2018, 12:00 – 19:00
Novomatic Forum, Vienna,
Adriaan Bloem
Digital expert, speaker, author, Radagio
Agnieszka Haładus
Board Office and Corporate Communication Manager, Trans.eu System
Andreas Voß
Head of Communications, Air Liquide
Arosha Brouwer
CEO & Co-Founder, Quan
Berk Mumyakmaz
Senior Manager in IT - Leader/Innovator, FrieslandCampina
Betony Kelly
Head of Behaviour Change, Department of Education (UK Government)

Advatera’s yearly conference for digital, marketing and communication managers.

  • Afternoon opening thoughts
  • Artificial Intelligence for Autonomous Driving.
  • Blockchain – Reality vs Hype

    Blockchain, what it is and what it is not and where it actually adds value. Incl. real-life business case study.

  • Break & networking
  • Break & networking
  • Business improvisation

    The digital age is characterized by ever shorter planning cycles. Modern innovation methods are taking up this change by making radical collaboration, strategy sprints and customer-oriented developments even more essential.

    Instead of long-term planning, the focus lies on the efficient use of existing resources inside and outside the organizations with the help of digital technologies.

    This kind of leadership requires a new understanding of planning and action: Business Improvisation. Improvisation means reacting adequately to unpredictable situations and efficiently implementing short-term actions. To do so, it requires an agile mindset. Based on the findings in jazz and improvisation theater ensembles, these methods and techniques can be learned to foster a collaborative leadership style.

  • Digital Collaboration and Intranet Change Management @Merck
  • Digital Employee Engagement and Corporate Influencing at Siemens
  • Digital Leadership - Opening thoughts
  • Fostering Change with Digital Communications

    Managing a decentralized change process and senior management engagement

  • Get together Networking, wine and good food
  • Get-together at Café Corbaci

    We invite you to a relaxed get-together at Café Restaurant Corbaci, Museumsplatz 1, 1070 Vienna, Austria. You have a choice of dishes and of course there is a vegetarian option on the menu. If you are a vegan, please let Corbaci staff know, of course there is also a vegan option.

    Café Corbaci is a 3 minutes walk from Museum Leopold.

    Here is a map with all venues of the Digital Leadership Forum.

  • Guided tour of Leopold Museum

    Schiele and Klimt collection (meeting point: in front of Novomatic Forum)

  • How clever are chat bots really?

    Artificial intelligence and machine learning

  • How to communicate tough topics in a way that the public wants to listen to and engage in social media
  • Influencer Marketing - Myths and Reality
  • Intranet Insights Sessions Room C and Room D

    Four compact intranet case studies, each 20 minutes maximum

    • Facebook Workplace, Sabine Beer, MAM Baby (AT)
    • Facebook Workplace, Agnieszka Haladus, Trans.eu (PL)
    • Google Digital Workplace, Andreas Voss, Air Liquide (DE)
    • Using O365 for Business Process Optimization, Peter Heffner, Thermo Fisher Scientific (DE)
  • Keynote: Digital Value Creation
  • KEYNOTE: Redefining customer experience for competitive advantage
  • Lunch & networking
  • Managing innovation - TalentHero case study
  • Managing user generate content channels

    ABB TV, the internal YouTube-like video channel; ABB Wiki and ABB Blog

  • Moderated Roundtables


    Discuss your current digital challenges with peers from all over Europe.

    Please select the topic you would like to discuss and join that table:

    • Real-life blockchain case studies.
    • Artificial intelligence and bots: better than face to face communication?
    • Is Facebook just the home for the elderly? Which social media platforms will be the future?
    • Ethics and fairplay in communications
    • How internal communication is impacting on the employee journey
    • Is internal communication taking over the employee engagement role from HR?
    • Business process optimization with your Intranet, especially Office 365
    • Is GDPR the death of marketing?
    • Digital sales: differences between online and offline sales
    • Commercialisation/ROI of digital efforts, digital maturity
    • Digital Asset Management
    • The future of the digital workplace
  • Panel discussion - leading the digital shift

    Topics inlcude: data privacy and how to win customers trust; how to trigger organizational change; cultural and competitive advantage that comes from effective communication; rise of AI (artificial intelligence); differences in online and offline sales;

    Moderated by Erik M. Hartman

  • Registration and lunch
  • Townhall session

    Summarizing the conference

  • Opening thoughts by Volker Grünauer, conference chair
  • What works on intranet and digital workplaces - Research results from over 200 organizations
  • Why Change Management is Key to Success - Global Social Collaboration at Schaeffler Group.
  • Workshop Room A: Transformation management and Behaviour Change.

    Linking organisational change to business priorities, achieving influence at all levels.

  • Workshop Room B: Change & Technology

    How to select the right technology, the right vendors and the right team for projects and how to manage projects to foster innovation and success.

  • Workshop Room C: The digital workplace roadmap.

    Creating innovative and impactful internal collaboration and communication supporting business objectives.