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Vor-Ort Treffen in Vienna English speaking

Digital Leadership Forum 2026

16. November 2026, 9:00 – 19:00
House of Engineers, Vienna, Austria
Anja Höbarth-Furniss
Chief Strategy Officer (CSO), SlopeLift
Anna Juen
AI Product Owner | Marketing Technology, Raiffeisen Bank International AG
Antonina Shelepova
Global Communications manager Global Supply Chain, Europe, Schneider Electriс
Bartosz Filipczak
Product Owner Digital Workplace, The HEINEKEN Company
Björn Röhn
National Head of Online & Social Media, ENERGY (Deutschland)
Christiane Bubenheim
Senior Social Media & Content Manager, Anschutz Entertainment Group (AEG) - Germany

Digital Leadership Forum Vienna 2026 is the european conference for anyone looking for practical answers on digital leadership, AI, organizational transformation, digital marketing, digital transformation, corporate culture and the future of work. On 16–17 November 2026 in Vienna, Austria, leaders and practitioners from marketing, digital and communications come together to share real-world case studies, proven tools, and actionable frameworks for leading digital and hybrid organizations, focused on implementation, not hype.

Vorträge
  • Afternoon Opening Thoughts with our Partners
  • AI-Transformation in Marketing Communication & Processes
  • Break & Networking
  • Break & Networking
  • Create What Connects: How to tap into fan culture on social media to spark real engagement and build cultural relevance
  • Digital study Case at the VERKEHRSBUERO
  • Everyone Has AI. Now What?

    How Leaders Stand Out When Creation is Effortless.

  • From launch to lifespan: Keeping a Corporate Influencer Program alive

    Starting a corporate influencer program is easy; keeping it alive is the real challenge. Less guidelines, more freedom: Leadec's approach is to think of LinkedIn as a system, not a channel. With a bigger internal impact than you might expect.

  • From scattered guidance to a trusted system

    How the OECD transformed fragmented communications guidance into a structured, governed portal, creating a stronger foundation for search, accessibility and future AI-powered support. We will reflect honestly on what it takes to manage guidance and portal as an organisational product and as part of a wider knowledge ecosystem for communications staff.

  • Get-together, Networking, Wine and Good Food
  • Good Morning & Check-In
  • Innovation/digitalisation in times of "budget-cuts" or "budget-sensitive" times
  • Intranet demo
  • Keynote: AI with Purpose: How Leaders Turn Change into Progress Leading

    What’s Next: AI, Trust, and Transformation

  • Keynote: The Courage to Be Clear: Leadership Communication in the Age of AI and Uncertainty
  • Leading AI adoption in your organization

    Practical strategies on AI optimization & GEO with Anja and Marietta.

  • Lunch & Learn
  • Machine-Readable or Invisible – How AI Agents Are Hijacking the Customer Journey
  • Moderated Roundtable Discussions
    • Is Your Data and Content Strategy Ready for AI?
    • From a “Human-Readable” to a “Machine-Readable” Web; How to Feed AI Properly.
    • Who Really Owns AI Adoption in the Organization?
    • AI Pilots Everywhere, Business Impact Nowhere?
    • What Still Makes a Brand Distinctive?
    • IImage and Media Asset Management in AI Age.
    • Human-Readable vs. Machine-Readable Web
    • Self-Service or Digital Workplace Chaos?
    • If AI Can Do Almost Everything, What Makes Communicators Irreplaceable?
    • Reaching Blue-Collars in Digital Internal Communications

     

  • Opening thoughts: Align & Lead
  • Registration and Welcome
  • Selling Your Updated Brand to Your People First: How to Survive Love, Hate & Everything In Between
  • Suva Success Study: How to Build an “Always-On” Social Media Strategy That Boosts the Performance of Your Initiatives by a Factor of 10–20x Thanks to AI and Structured Data Patterns.

    Put an end to inefficient social media campaigns! The Suva Success Study proves that converting content into machine-readable data patterns enables algorithms to learn faster and more effectively. Learn how to build an AI-based, always-on system on Meta and boost the performance of your media budget by 10–20 times.

  • The ENERGY TikTok Casting

    As streaming services continue to grow in popularity, traditional radio audiences are aging. How can radio stations engage younger audiences who spend most of their time on streaming platforms and social media? Radio ENERGY addressed this challenge by inviting people to make their voices heard and create their own radio show on topics they care about.

  • The power of accessibility

    Discover how to transform the digital workplace from a locked-down environment into an empowered ecosystem by providing users with intuitive self-service interfaces for creating and managing collaboration spaces. We will explore how to replace restrictive, "one-size-fits-all" templates with AI-enhanced flexibility, ensuring that digital tools are both highly accessible and perfectly tailored to the evolving needs of modern workforce.

  • Townhall - Summarizing the Conference
  • Turning Data into Business Impact at Palfinger
  • Viennese encounters: A cultural experience
  • Walk to our cultural activity
  • Welcome by Volker Grünauer, conference chair
  • Workshop: AI in the Digital Workplace

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