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English speaking

8th Digital Leadership Forum, virtual edition

15. März 2021, 11:00 – 22:00 (Amsterdam/Berlin/Vienna/Zurich)
International
Olya Androsik
Manager, Design Operations Lead, Abbott
Mario Attubato
Corporate Head of Digital Transformation, Saipem
Julie Bertolus
Strategic Marketing and Communications Manager, Airline industry
Arosha Brouwer
CEO & Co-Founder, Quan
Carmen Collins
Social Media & Employee/ Employer Brand Lead @WeAreCisco, CISCO
Lida Derks
Head of Corporate Communications, Radboud University

March 15 and 16, 2021 will be our 8th edition of the Digital Leadership Forum. Since we believe that business travel will continue to be difficult early 2021, we are planning a virtual edition. In October 2021 we are planning the 9th edition, which will most likely be a physical event in Vienna.

Vorträge
  • Accompanying employees in a new way of working

    The coronavirus pandemic has changed the way we work around the world. We are working from home more than ever.

    Employees have simply had to use new digital tools, whether they like it or not.

    In this context, what is the role of the HR and the Internal communication teams?

    How could we help employees make the most with these tools in order to increase efficiency and ensure productivity? How can that be achieved while keeping employees engaged and motivated?

    And, in the future, how could we keep them using the new tools and avoid going back to old methods? How much remote working will be right?

    These are some topics we will address in this session.

  • BSI Group's transformation process to O365

    We're not there yet, but we are getting there. And what a journey it has been! Still is! Moving our employees from a file share focus to a cloud focus has not been without its difficulties. Similarly, handling meetings through Teams and making the best use of all the supporting functions that come with it, was not an easy sell. Working out loud was a little known concept at BSI. Until the beginning of 2020 when the world changed. Suddenly, our little team managed the most sought after tools and our adoption rates rocketed.  This session will cover our journey to O365 before and after working from home became the norm.

  • Building the Allianz Direct brand by using social media for branding and sales

    The campaign Youp will present is realizing +120 million (low cost) brand impressions with GIF’s and stickers. Whether you’re on Slack, Instagram Stories or WhatsApp; GIF’s and Stickers are booming! In this session, Allianz Direct will give you their approach, tips and learnings on developing a successful branded GIF and Sticker strategy.

  • Case Study: User Experience Design
  • Clubhouse experiences
    • Will the Clubhouse trend be sustainable?
    • Why is it so popular with celebrities?
    • Does it make sense to invest time/ressources as comms or marketing manager into it?
    • Who has already experiences with Clubhouse, esp. in an corporate environment?
  • Corporate Comms Case Study: L’Oréal gives refugees an education to make them the hairdressers of the future.
  • Digital Transformation @ Saipem: an achievable challenge!

    How to deal with complexity and strong ambition though strategic approach, a new governance and with focus on new ways of working.

    Saipem is one of the world leaders in engineering and drilling activities and in the development of major projects, in the energy and infrastructures sectors.

  • Digitalisation in communications at BASF: Building bridges in a virtual world - Social Learning as a peer-to-peer format

    How do you make existing knowledge transparent within your organization? How to ensure low-threshold access to upskilling & learning offers?

    In this session, you’ll learn more about the ComAcademy approach and how it helps BASF’s Global Communications Community to stay connected in a virtual world.

  • Drawing workshop with Ilga Leimanis

    We are very happy to welcome Ilga Leimanis at the Digital Leadership Forum again this year.  Ilga joined us last year and gave a brilliant drawing workshop. This year's workshop will combine both, the skills already acquired by last year's participants and a starting point for those new to the world of drawing.

  • Employee engagement in digital workplaces

    We know how technology is trying to find better solutions to keep employees connected with one another in an increasingly mobile world. What this is leading to is people connecting with each other more through devices and less in person. At least in my 15 years of work, many of which were spent in multi-manufacturing locations' companies, I have seen that this digital connect through the intranet is a mere 'semblance' of communication. Yes, it has replaced physical meetings with online deliberations. Yes, it does lead to information getting disseminated faster. But is it leading to employees really collaborating with each other? Really celebrating small victories at work? Really participating in office dialogues with mind, heart and spirit? Really consuming and understanding the information that is being sent? There was a time that necessitated physical to be replaced with digital. Is it now time that digital should help us get back into being more physical?

  • Employee engagement: Crowdlending at ENGIE - bonding project leaders with their community of ambassadors

    ENGIE's internal crowdlending platform that aims to bond project leaders with their community of ambassadors within ENGIE. It’s a powerful and empowering tool that allows project leaders to gain support beyond their business entity and allows employees to choose the projects they like the most and feel ready to support (with their money, time and expertise). Therefore, Project leaders and employees become active players of ENGIE strategy.

  • Fireside talk: Fighting climate change with innovation

    Join the discussion around sustainability and climate change and what we can do with digital innovation, moderated by Caroline Rheubottom.

  • Get-Together: Percussion with Rhani Krija

    Join us for a fun and relaxing drumming sessions with Rhani Krija.

    If you have, please bring a cajón along. If not, bring something along, that you can use as drum. That could be any type of drum, a wooden or plastic pot or simply your work table. Please also use headphones, if possible.

    Colleagues, friends and family are welcome to join too. Just click here on "Join event" (you will need a Hopin account to log-in, but that takes just 1 minute to set up; joining Rhani's session is free-of-charge for you!)

  • Lifelong learning - Radboud Recharge

    Radboud Recharge is a new lifelong learning service of Radboud University. Here you'll find our best scientific stories and activities, organized in one place and tailored to your interests. Discover such things as engaging lectures and interviews with leading scientists and expand your knowledge with tips from other alumni.

  • Lunch & Learn - Inputs on Well-being and Mental Heath

    Sozialising and open discussion. As in the years before, we give a startup the opportunity to position their theme. This time it is Quan with the theme of corporate well-being and mental health. Lunch & learn is also to chat with other conference participants and speakers. Don't miss it!

  • Measuring CX (customer experience) on the physical world using AI and face recognition.

    Imagine for a second you could measure the Customer Experience (CX) of in-person events or retail space in the same way you usually do it in digital… like having a “Google Analytics” but for the real world. Let me show you how we were able to track things like engagement rate, average visit time, cost per visitor, and satisfaction rate (amongst others) during congresses by using AI and face recognition technology. More important than the technology itself, you will learn what kind of insights were untapped and what kind of informed decisions this allowed us to make.

  • Online Marketing in the Pharma World

    Leveraging Digital to its full potential is tough. How do you make the most of your Digital channels while shaping a campaign strategy in a regulated industry like healthcare or pharma? This session will deep dive into overall campaign strategy with an inflection on one of the most under-represented aspects of Digital marketing.

  • Open Round Tables

    Open roundtable discussions. Simply join the table you are most interested in.

    Roundtables among others:

    • Digital Transformation: Fostering Change
    • Digital Workplace and intranet benchmarking and KPIs
    • Increasing employees' motivation
    • How will “New Work” after the pandemic look like?
    • New features in MS Teams and O365
    • Corporate comms: power of framing in communications

     

    • You can start your own roundtable! So bring your current challenge along….
  • Reaching out to new markets during COVID times: from a product-centric to a customer-centric mindset

    A story from the Airline industry of how we reached out to new markets in covid times, the digital and cultural changes it required internally, the success we achieved, and the lessons learned for future.

  • Social Media: Ditch authenticity and embrace empathy

    Social media marketers have been talking about authenticity in your marketing plans for years. No one is listening, and it’s the wrong word, especially after 2020. Learn the science behind why this matters to your digital communications and how to implement it.

  • Telefónica: Using machine learning and AI to develop new lines of business
  • The last piece of Endress+Hauser’s Digital Work Place puzzle: Components of a successful new intranet launch

    What are the components of a successful new intranet launch? How to implement a modern intranet based on SharePoint Online with a user centered approach?

    What are the decision guidelines to align individual requirements within a multinational company with standard features? What are the stumbling blocks?

    Learn how Endress+Hauser has mastered the Digital Work Place journey with focus on the new intranet.

    We will show you how we synchronized our technical concept with organizational processes to enable intranet editors and users to use the new intranet within Endress+Hauser’s Digital Work Place platform.

    Benefit from our insights to start and continue your Digital Work Place journey.

  • Townhall

    A fun summary of the conference, don't miss!