03. Juni 2025, 9:30 – 16:00
Oryx Energies, Geneva, Switzerland
Daniela Maute Group Marketing & Communication Manager, Oryx Energies
Jean-Quentin Castelo Group Marketing & Communication Officer, Oryx Energies
Neil Morgan Moderator, Advatera
Sanjay Sanghani Global Marketing Manager, Protein Metrics
Join our knowledge-sharing group meeting for experienced Digital Managers from Geneva and surrounding regions of Switzerland and France.
From social media platform set up to website and intranet redesign: digital projects in the making. Jean-Quentin Castelo, Group Marketing & Communication Officer – Oryx Energies.
Marketing in the Age of AI: What Works, What Breaks, and Why It Matters. Sanjay Sanghani, Global Marketing Manager – Protein Metrics.
In this talk, Sanjay will share how they’ve applied AI tools to real-world marketing workflows at Protein Metrics — a company serving the life sciences community. From rebranding at scale to multilingual video captions, webinar summarization, AI voiceovers, lead enrichment and content discovery – He’ll walk through what worked, what didn’t, and what we’re learning. He’ll also explore the challenges of hallucination, cost, and privacy — and how RAG systems and knowledge graphs are starting to change the game.
Generative AI and Agents for content creation
Bring your challenges along to discuss them with the group!
Zum Vor-Ort Treffen anmelden
Die Teilnahme für Advatera-Mitglieder ist selbstverständlich ohne zusätzliche Kosten. Gäste sind einmalig willkommen, um die Gruppe kennenzulernen, sofern Platz vorhanden ist. Bitte melden Sie sich an, wir geben Ihnen dann Bescheid. Werbefreies Treffen, bitte keine Anmeldungen von Agenturen, Beratern und Verkäufern. Vor-Ort-Treffen bei Oryx Energies in Geneva.
Daniela Maute
Jean-Quentin Castelo
Neil Morgan
Sanjay Sanghani