Digital Managers Geneva – Focus topic AI in Communications

Join our knowledge-sharing group meeting for experienced Digital Managers from Geneva and surrounding regions of Switzerland and France.

• From social media platform set up to website and intranet redesign: digital projects in the making. Jean-Quentin Castelo, Group Marketing & Communication Officer – Oryx Energies.
• Marketing in the Age of AI:  What Works, What Breaks, and Why It Matters. Sanjay Sanghani, Global Marketing Manager – Protein Metrics.
  • In this talk, Sanjay will share how they’ve applied AI tools to real-world marketing workflows at Protein Metrics — a company serving the life sciences community. From rebranding at scale to multilingual video captions, webinar summarization, AI voiceovers, lead enrichment and content discovery – He’ll walk through what worked, what didn’t, and what we’re learning. He’ll also explore the challenges of hallucination, cost, and privacy — and how RAG systems and knowledge graphs are starting to change the game.
• Which concrete skills are becoming essential in digital, marketing and comms teams?
  What roles are missing? What profiles are hard to find — and how are you closing the gap?
• AI Governance Workshop based on the Governance Handbook by Advatera
• Generative AI and Agents for content creation – where do you stand?
• Bring your challenges along to discuss them with the group!