Digital Leadership, Marketing & Social Media Switzerland

Join a ad-free knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.

• From Virtual to Real Impact: Lessons from ABB’s Metaverse Event
  • How do you turn a buzzword into business value? I’ll share how we planned and executed ABB’s metaverse experience—what worked, what didn’t, and how we’re translating those insights into future digital engagement strategies.
• Digital marketing and social media at Syngenta
  • Including discussing
    • How do you influence at scale at the era of chatbots? How can you influence Grok?
    • Experiences on our Linkedin newsletter – The Yield – impact in engagement and community building
    • Content formats – vertical videos, podcasts, newsletters, – how do we use different formats to rise above the clutter on social and how do we use social first and keep up with algorithm changes. How to create a culture of nimbleness that will keep up with algorithms?
• David Blundell on using a AI listening tool
• Covering live events on social media
• Digital Communities and Thought Leadership in the Age of AI
  • Maintaining human connection in a world of machine-generated content
  • Authenticity and credibility in AI-assisted workflows