Digital, Marketing & Social Media Managers Zürich, Bern, Basel

Join our knowledge-sharing group meeting for experienced digital managers from across Switzerland.

• Insight into Trimble´s Digital Transformation
  • Claude is responsible for leading Trimble’s transformation, and ensuring our offerings, go-to-market strategy, operations and processes are aligned with the Digital Transformation Office and Playbook in EMEA.
  • Claude Chassot, Digital Transformation Leader at Trimble
• “Pro Helvetia’s web relaunch”: a short presentation on the recent relaunch of the Swiss Arts Council website: initial reflections, technical challenges and the importance of change management process.
  • Ines Flammarion, Head of Communications and member of the executive committee
• Omnichannel strategy and execution at Novartis.
  • Cristina Ciobanu, Global Associate Director, Customer Engagement & Activation , CX Strategy and Operations RLT at Novartis
• Social Selling in the Banking Environment: How to Succeed!
  • Marketing in the highly regulated banking environment is challenging. The highly personalized concept of social selling, in particular, is difficult to establish. Raphael Frangi demonstrates the strategy and implementation of social selling from the perspective of Raiffeisen Switzerland.
  • Raphael Frangi, Head of Media and Channel Management, Raiffeisen Switzerland
• Staying up-to-date with generative AI developments including LLaMA versus ChatGPT and implications for digital marketing
• Lots of time for open discussions
• Fully advertisment-free with no agencies, no consultants