Social Media in B2B - Advatera Members Meetup - Reaching customers and consumers through social media.

25 min: Welcome and roundtable discussion
- An interactive session where you meet, share and connect with other Advetera members.
30 min: When a B2B company wants to reach consumers: multi country social media campaign implementation.
Kauri Ramos, Social Media Expert, ALPLA Group
ALPLA is a world leader in the development and production of innovative plastic packaging solutions.
30 min: Georg Fischer – Social Media in B2B case study
Claudio Corvaglia, Social Media Manager at Georg Fischer
25 min: Open space discussions
- Topics handed in by member organizations and participants. Including:
  - A/B testing for social media campaigns. Used tools and experiences.
  - LinkedIn – does it really make sense to run branding ads (we’re strong on organic content on LinkedIn)?
10 min: Learnings and next meeting

Social Media in B2B – Advatera Members Meetup – Reaching customers and consumers through social media.