Interne & Externe Kommunikation – Berlin

Wissensaustausch für Kommunikator:innen aus der internen und externen Kommunikation der Region Berlin. Ein Teil des Meetings findet aufgrund internationaler Gäste auf Englisch statt. Pausengespräche, Arbeits- und Diskussionsgruppen sind natürlich auch in Deutsch.

• Insights and open discussion on: Cause Driven Campaigns by Salma Nassar, Senior Communications Manager at Enpact
• From Hype to Craft – Creating Marketing Momentum with AI by Annabelle Atchison, Head of Communications & Product Marketing at IONOS
  • How IONOS Supplies 10 Brands in 18 Countries with AI-Supported Content – Limits & Learnings

• AI Photoshoots & New Image Production

  How AI-based image generation is transforming communication work, including a live demo with Google Gemini Flash 2.5.

  • Combining real photography and AI for more efficient campaigns.

  • Criticism of Coca-Cola’s AI Christmas campaign as an example of potential reputational risks.

• Organic Reach Through Community-Driven Content

  What currently works on social media, which formats generate reach, and how to activate communities.

  • Best practices from different organizations.

  • Reactions, engagement, and authentic content.

• Communication in 2026 – What Will Work, What Won’t

  Which trends are expected in internal and external communication, and how channels and formats will evolve.

  • The importance of new formats such as the upcoming ads in ChatGPT.

  • Strategic implications for content, processes, and stakeholder communication.