Unlocking the Potential of Modern Content Marketing with AI-Powered Reception Marketing Strategies

Harness the power of AI for modern Content Marketing with Reception Marketing strategies to activate your target audience when and where they are most receptive to your marketing messages.

Peter Erni is an entrepreneur and expert in strategic content and social media marketing. He teaches at HWZ, ZHAW, BFH, and HSLU and has published a case study on Reception Marketing in Essentials of Modern Marketing by Philip Kotler´s latest book. It shows how you can cut media costs by a factor of 10 and reduce the cost of internal and agency resources by a factor of five, while generating more business impact.