Kommende Advatera Mitgliedertreffen, Workshops, Seminare und Konferenzen

• The Role Of Corporate Communication: How to develop the culture of sustainability
  • an overview of how the Corporate Communication team approaches and develops ESG and sustainability initiatives within a complex European organisational landscape
  • presented by Maria Vasbotten (Corporate Communications Specialist), Maja Möllerström (Corporate Communications Specialist) & Kanae Inage (ESG Communications Specialist) at Kubota Holdings Europe BV
• Building an Employer Brand at TIP Group: “it’s how we roll” by Conor Lynch, Head of Internal Communications at TIP Group
  • For many years, TIP’s employer brand received limited attention. In late 2023, in close collaboration with HR and Marketing, Communications set out to change that: to develop a new Employer Value Proposition tailored to our key target audiences. This work culminated in the launch of a refreshed employer brand, complete with a new visual identity and our tagline: “it’s how we roll” which we successfully launched internally and externally in 2025.
• Discussion: Strategy First, AI Second
  • with Erik M. Hartman, author of the "Strategy in Digital Transformation" book
• Lots of time for open discussions around your current challenges

Join a knowledge-sharing meeting tailored for external & internal communications experts in the Netherlands.

Belgium’s Digital Workplace & Intranet Group is a space for experienced digital workplace, intranet, and internal communications managers to exchange real-world practices. We share what’s working (and what isn’t), compare tools and governance approaches, and learn from each other’s implementations. The meeting is practical, peer-led, and focused on outcomes.

• “L'organisation Apprenante”. Alexandra Giroux – Partenamut
  • It touches every colleague at Partenamut. It also represents a strong collaboration between our internal communication teams and the Talent Development Center.
• State of affairs for AI in internal communications, especially around agents
• Please bring your dashboards/KPIs along, we will discuss what are the best reporting strategies and KPIs for intranets and digital workplaces
• Bring your challenges to discuss them with the group

Erfahrungsaustausch für ambitionierte Manager:innen im Bereich Interne & Externe Kommunikation aus Berlin und Umgebung.

• Einblicke in die Mitarbeiterkommunikation bei eBay, Katja Matznick
• Wie werden aus abstrakten Prinzipien gelebte Praxis? von Emma Thurmann, Interne Kommunikation bei Zalando
  • Diese Session zeigt, wie die Überarbeitung von Zalandos „Our Founding Mindset“ kommunikativ begleitet wurde, um echte kulturelle Veränderung anzustoßen. Im Fokus steht, wie klare Botschaften, konsistentes Framing und eine praxisnahe Übersetzung dazu beitragen, gewünschte Verhaltensweisen zu schärfen und Arbeitsprinzipien im Alltag greifbar, relevant und wirksam zu machen.
• Viel Zeit für offene Diskussionen rund um aktuelle Herausforderungen aus der Gruppe
  • Natürlich das Thema KI in der Kommunikation
  • Vertrauensaufbau & Authentizität, insbesondere auch durch Plattforum & Medienwandel (man denke nur an X oder eben das neue Suchverhalten via KI)
  • …

Erfahrungsaustausch für ambitionierte Manager im Verantwortungsbereich Unternehmenskommunikation aus Österreich.

• 150 Jahre Henkel – Future? Ready! Ulrike Gloyer – Henkel
  • Ein Überblick über die internen und externen Kommunikationsmaßnahmen im Henkel-Jubiläumsjahr
• "beteilig dich". Julia Resch – Wiener Börse
  • Die neue Awareness-Kampagne der Wiener Börse, die junge Menschen motivieren soll, sich aktiv und selbstbewusst mit dem Kapitalmarkt und dem Investieren auseinanderzusetzen.
• Austausch zu KI in der Kommunikation, mit Wolfgang Schöffel
• Offene Diskussionen rund um aktuelle Herausforderungen aus der Runde
  • Wie schaffen wir es, Führungskräfte stärker als aktive Kommunikator:innen einzubinden, ohne dass alles an Corporate Communications hängen bleibt?
  • Kommunikationsmüdigkeit: wenn Mitarbeitende sagen: schon wieder eine neue Initiative, schon wieder Informations-Überflutung.
  • Wie stellt ihr sicher, dass wichtige Botschaften auch bei Non-Desk-Workern oder dezentralen Teams wirklich ankommen?
  • Positionierung Corporate Communications intern: als Redaktion, Beratung, strategische Funktion oder alles gleichzeitig?

Join a ad-free knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.

• More than a new look & feel: The strategy behind the 147 redesign on Instagram. Nil Günes – Pro Juventute
  • Algorithms change, platform policies evolve—and with them, the rules for successful social media communication. For 147, it was therefore clear: a purely visual update wouldn’t be enough. What was needed was a strategic realignment that would not only modernize the Instagram presence but also strengthen engagement in a sustainable way. After all, reach can be boosted with ads, but genuine interaction cannot be forced. This made the strong growth in engagement after the relaunch all the more significant. In this talk, we show how we rethought design, content, and strategy—and successfully developed the 147 Instagram channel with measurable results.
• Omnichannel Excellence: Creating Impact Through Integrated Campaigns. Noemi Humm – Assa Abloy
• Bring your challenges to discuss them with the group

A focused knowledge-sharing meeting for digital managers, marketing leaders, and social media experts in Switzerland. Designed for open exchange among peers, this session creates space to discuss challenges, share experiences, and learn from each other — practical, honest, and to the point.

• Digital transformation in a multilingual, multi-location service business
  Anne-Laure Jaquinet, Marketing, Sales & Digital Manager and Executive Committee Member at Babilou Family Switzerland, shares insights into digital projects in a complex Swiss environment: multiple brands, several languages, distributed locations, parent-facing services, internal teams, and operational change. The session will also touch on customer experience, internal adoption, and the realities of implementing change across teams, brands, and regions.
• Show & Tell: A Year of Practical AI in a Marketing Team of One
  Sanjay Sanghani from Protein Metrics gives a hands-on look at how AI has supported day-to-day marketing work over the past year — with practical examples, lessons learned, and realistic takeaways for small teams.
• AI agents in digital marketing and social media: where do we really stand?
  A practical update on the current status of AI agents: what is already useful, what is still overhyped, and how digital and social media teams can start evaluating real opportunities. Members will also share their own AI, marketing, digital, and social media use cases — including experiments, successes, challenges, and open questions.
• What’s changing in the industry right now
  Compact input on current developments in AI, digital marketing, social media, automation, and content workflows — with a focus on what matters for corporate digital teams.
• Open discussion around your current challenges
  As always, there will be plenty of time for honest peer exchange, practical questions, and discussion of the topics currently on your desk.

De Intranet- en Digitale Werkplek Groep brengt interne communicatie- en digital workplace managers uit België en Nederland samen om kennis en ervaringen uit te wisselen.

• GenAI Adoption – Making GenAI work?!
  Tamara Gielen (Materialise) deelt hoe organisaties AI praktisch inzetbaar maken in het dagelijkse werk. Geen hype of theoretische toekomstvisies, maar concrete inzichten over adoptie, workflows, experimenteren en het creëren van echte meerwaarde met generatieve AI.
• Nieuwe intranet- en knowledge management omgeving bij Liantis
  Ilse Devynck en Barbra Tramaseur geven een inkijk in de lancering van het nieuwe SharePoint-gebaseerde intranet- en knowledge management platform bij Liantis. Ze delen hun aanpak, eerste ervaringen, lessons learned en de volgende stappen in hun digitale workplace traject.
• Interactieve discussies & peer exchange
  Open gesprekken rond actuele uitdagingen binnen interne communicatie en digital workplaces, waaronder AI agents & governance, KPI’s voor interne communicatie en andere praktijkvragen van de deelnemende organisaties. Breng gerust ook je eigen uitdagingen mee naar de sessie.

Erfahrungsaustausch für Interne & Externe Kommunikationsmanager*innen aus Frankfurt und Umgebung.

• Mitarbeiterengagement – ein Eckpfeiler der solidarischen Strategie bei VINCI Energies von Diana Plantade, Head of Communications bei VINCI Energies
  • Solidarität ist einer der Grundwerte von VINCI Energies. Unser Engagement für Solidarität ist die Summe unserer individuellen Beiträge. Daher stehen das ehrenamtliche Engagement und die Eigeninitiative jedes einzelnen der 2.000 Unternehmen von VINCI Energies im Mittelpunkt der zahlreichen Projekte und Initiativen, die wir unterstützen, um Menschen Zugang zu Bildung, Gesundheitsversorgung und Wohnraum zu ermöglichen.
• Workshop: Microsoft Copilot Studio Agenten in der Unternehmenskommunikation

  • Erfahren Sie, wie Sie Agenten ohne tiefes IT-Wissen steuern und welche strategischen Leitplanken Sie für Ihre Kommunikationsziele setzen müssen. Wir klären die entscheidenden Architektur-Fragen, damit Sie der IT souverän gegenübertreten, tauschen Praxiserfahrungen zur Qualität aus und bauen gemeinsam einen Agenten, der Ihre Sprache spricht.

• Viel Zeit für offene Diskussion rund um Ihre aktuellen Herausforderungen

Swiss Digital Leadership Forum 2026 is a one-day international conference in Olten, Switzerland (31 August 2026) for decision-makers and practitioners seeking practical insights on digital leadership, transformation, and the future of work. The event brings together leaders from business, HR, communications, marketing, IT, and security to share real-world case studies, proven strategies, and actionable tools across six tracks: Digital Leadership, New Work/Digital Workplace, Digital Marketing, Cybersecurity, IT Management, and HR Management, with a clear focus on what works in practice in Swiss and European organizations.

Digital Workplace Brussels 2026 is the conference for people searching for real-world guidance on how to build a better intranet, improve employee experience, and make digital/hybrid work actually work. Join internal communications, HR, IT and workplace teams in Brussels for practical case studies, expert sessions, and hands-on takeaways on modern intranets, employee portals, collaboration tools, AI at work, and the future of work in Europe.

Join a knowledge-sharing meeting tailored for internal communications and digital workplaces managers of the Geneva & Vaud regions.

Erfahrungsaustausch für Interne & Externe Kommunikationsmanager:innen aus Frankfurt und Umgebung.

Digital Leadership Forum Vienna 2026 is an international conference for anyone looking for practical answers on digital leadership, AI, organizational transformation, digital marketing, digital transformation, corporate culture and the future of work. On 16–17 November 2026 in Vienna, Austria, leaders and practitioners from marketing, digital and communications come together to share real-world case studies, proven tools, and actionable frameworks for leading digital and hybrid organizations, focused on implementation, not hype.

Join a knowledge-sharing meeting tailored for internal communications and digital workplaces managers.

The Digital Workplace Belgium group is an open, advertisement-free knowledge-sharing community for communication and digital workplace professionals. We meet in an informal, English-speaking setting to exchange real experiences, challenges, and practical ideas. This is an on-site meeting in Brussels at Proximus. There is an hybrid/online stream too, if you like to join online instead.