Social Media & Digital Managers Switzerland

Knowledge sharing group meeting for experienced social media and digital marketing managers from Switzerland.

• Case Study: Crossmedia Acquisition Campaign, Christina Meyer, Head Performance Marketing – Helvetas
  • Acquisition of new clients is a challenge for many businesses, including non-profit organizations like Helvetas. In summer 2023, we launched a crossmedia fundraising and lead generation campaign to acquire new donors. Find out what the campaign contained and how it performed.
• Social Commerce, Cécile Zachlod, Dozentin Digital Marketing & Communication – FHNW
  • How is the connectivity of customers with E-commerce through social media platforms in Switzerland? Together, we will discuss the possibilities and developments.
• Twitter/X vs. Mastodon vs. Blue Sky
• Lots of time for open discussions around your current challenges, including
  • Artificial Intelligence (AI) and Automation
  • E-commerce Trends (e.g., Social Commerce)
  • Content Marketing (Storytelling, Video, Podcasts)
  • Influencer Marketing (Selection, ROI, Ethics)