17. Oktober 2023, 9:30 – 16:00
FHNW, Olten, Switzerland
Cécile Zachlod Dozentin Digital Marketing & Communication, Fachhochschule Nordwestschweiz FHNW
Christina Meyer Head Performance Marketing, Helvetas
Martina Dalla Vecchia E-Commerce, Online-Marketing, Social Media, Business Networking und Digital Leadership, FHNW
Knowledge sharing group meeting for experienced social media and digital marketing managers from Switzerland.
Case Study: Crossmedia Acquisition Campaign, Christina Meyer, Head Performance Marketing – Helvetas
Acquisition of new clients is a challenge for many businesses, including non-profit organizations like Helvetas. In summer 2023, we launched a crossmedia fundraising and lead generation campaign to acquire new donors. Find out what the campaign contained and how it performed.
Social Commerce, Cécile Zachlod, Dozentin Digital Marketing & Communication – FHNW
How is the connectivity of customers with E-commerce through social media platforms in Switzerland? Together, we will discuss the possibilities and developments.
Twitter/X vs. Mastodon vs. Blue Sky
Lots of time for open discussions around your current challenges, including
Artificial Intelligence (AI) and Automation
E-commerce Trends (e.g., Social Commerce)
Content Marketing (Storytelling, Video, Podcasts)
Influencer Marketing (Selection, ROI, Ethics)
Zum Vor-Ort Treffen anmelden
Die Teilnahme für Advatera-Mitglieder ist selbstverständlich ohne zusätzliche Kosten. Gäste sind einmalig willkommen, um die Gruppe kennenzulernen, sofern Platz vorhanden ist. Bitte melden Sie sich an, wir geben Ihnen dann Bescheid. Werbefreies Treffen, bitte keine Anmeldungen von Agenturen, Beratern und Verkäufern. Vor-Ort-Treffen bei FHNW in Olten.
Cécile Zachlod
Christina Meyer
Martina Dalla Vecchia