Successful digital marketing campaigns from start to finish: The 5 Ws. By Seema Aggerwal.

The 5Ws, which is a structure to promote team discussion and answer important questions when planning a digital campaign.

Seema led digital transformation projects in the public sector, financial services and education and has been instrumental in launching and growing the digital arm of businesses within media and entertainment. She took a major special reports publisher for The Times newspaper online and later went on to drive the UK digital strategy to launch Disney Theatrical Group’s Aladdin the Musical into London’s West End. Seema is lecturer at the University of the Arts in London.