Swiss Digital Leadership Forum 2025

Join us to celebrate outstanding achievements in AI CyberTech. We proudly present the best-in-class projects developed by our exceptional participants from the CAS AI powered CyberTech program. Experience innovative AI solutions firsthand as we honor the creators of the top 6-pagers, showcasing excellence, ingenuity, and cutting-edge digital leadership. Don't miss this opportunity to connect with visionary AI leaders and discover inspiring best practices that shape the future of cybersecurity and artificial intelligence.

Digital leaders must prepare their businesses for new types of collaboration: Employees work together with AI agents – and AI agents work autonomously among themselves. Various technological, organizational and psychological questions are coming up due to this shift in team structures: How do we train AI agents? Which human expertise is still needed? And what’s the impact on business models? Join us to explore the #HumanizingAI mission and to discuss best practices for successful AI transformation.

How can marketing professionals use AI without losing sight of brand values, ethics, and creativity? Harriet Moser – a creative marketing generalist with a background in branding, communication, and AI-generated imagery – shares practical use cases and visual experiments from her personal journey. With a strong sense for strategy, design, and transformation, she explores how to work with AI tools responsibly and effectively, while navigating the cultural and organisational challenges that come with innovation.

Effective communication in the digital workplace and intranet requires more than a one-size-fits-all approach. User research helps identify the right channels and align content to employee needs, ensuring messages reach the right audience in the most impactful way. By leveraging field research techniques and strategic decision-making, organizations can optimize their content distribution for better engagement and efficiency.

Including insights from the FHNW AI for SME Study 2025

Discover the role Large Language Models (LLMs) and AI tools will play in SEO strategies in 2025 and learn how to optimize for LLMs. We share our own studies and experiments and analyze early successful case studies – including concrete tactical and strategic recommendations for companies in the B2B, finance, and tech sectors.

Topics include: Reception Marketing, Hacking Digital Innovation, generative AI in Digital Workplaces, AI in Digital Marketing, New Work: Worcations and decentralized teams, Internal Comms: Connecting with Blue-Collars, AI-Driven Cybersecurity: Friend or Foe?, Cybersecurity Zero Trust in Practice: Lessons Learned and Challenges, Cybersecurity vs. Privacy: Must We Sacrifice One for the Other?, …

As marketing evolves with big data, algorithms, and AI, Reception Marketing is emerging as a game-changer. Prof. Philip Kotler, a world-renowned economist known as the “father of modern marketing” whose work has popularized the “4 Ps of marketing” (product, price, place and promotion), featured our case study in his latest book and highlighted its transformative potential. A key insight and principle: random data leads to random results. Discover how you can systematically build and use your own marketing and communications data – quickly and effectively.

Accor Festive Radio ENA is a fully unique, yearly, uninterrupted live broadcast inspired by classic radio shows, created to unite Support Office Heartists® across 12+ countries of Accor Premium, Midscale and Economy Division’s Europe & North Africa region in a shared heartwarming experience beyond borders. With its vibrant format and inclusive spirit, the event has become a key annual moment of connection for different cultures, fostering engagement in an innovative and never-before-seen way. It is more than just a corporate event – it is the heartfelt care reinvented.

Agile was hyped as a silver bullet, leading to shallow implementations without embracing the deeper cultural shift. Frameworks fade, but the core principles—adaptability, collaboration, and customer focus—remain. Resistance signals forced change: how can we genuinely engage people to shape agility that truly works? Now the real work begins—moving beyond rituals toward real agility that delivers value.

A fun session summarizing the learnings of the day.