Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Agenda, FHNW, Basel

Morning 9.30 am – 12.00 pm

  • 30-10 am Morning discussion in small groups
    • Building Trust in the Age of Artificial Intelligence
  • 10-10.10 am Short introduction round
  • 10.10-10.40 am Digital Transformation; #Simplifying the Trimble experience
    • We reimagine customer experiences, operational processes, and underlying technologies so they work seamlessly across industries. Putting the customer at the center through shifting business models and instituting cultural change across the company.
    • Claude Chassot, Digital Transformation Leader at Trimble Inc.
      Claude is responsible for leading Trimble’s transformation, and ensuring their offerings, go-to-market strategy, operations and processes are aligned with the Digital Transformation Office and Playbook in EMEA.
  • 10.40-11.00 Open discussions
    • Leading digital – building winning teams
      • Implementing agile methodologies and frameworks in digital management; Methods for encouraging a culture of digital innovation and continuous learning; Fostering diversity, equity, and inclusion in digital leadership and teams
  • 11.00-11.15 am Break
  • 11.15-11.45 Communicating through tough times: employees as your most important stakeholder
  • Basel Area’s SEO journey, How they went from technical SEO and content production to an in-house SEO team. Some challenges, achievements, and key learning by Isabelle Wymann, Digital Marketing Manager
  • Isabelle Wymann, Digital Marketing Manager, Basel Area Business & Innovation

Lunch & Learn 11.45 noon – 12.45 pm

Afternoon 12.45 pm – 3.30 / 4 pm

  • 12.45 – 1.15pm FHNW Insights, Social Commerce Study, Martina Dalla Vecchia
  • 1.15 – 2.15 pm Navigating the AI Revolution
    • What it Means for the Future of Internal and External Communications
    • Use of AI, especially ChatGPT-4, in corporate content production and business process optimization
    • AI image generation;
  • 2.15 – 2.30 pm Short break
  • 2.30 – 3.15 pm Open Discussions, bring your current challenges along
    • Effective use of data analytics and business intelligence tools for decision-making
  • 15 – 3.30 pm Learning & Next Meeting

Interessiert am Erfahrungsaustausch?