Montag, 31. August 2026 – 9:00 CEST (Europe/Vienna)
Montag, 31. August 2026 – 9:30 CEST (Europe/Vienna)
Moderated Roundtable Discussions
Montag, 31. August 2026 – 9:45 CEST (Europe/Vienna)
Opening: Align & Lead
The warm welcome by Martina Dalla Vecchia and Rico Travello will be followed by a short seated yoga session.
Montag, 31. August 2026 – 10:15 CEST (Europe/Vienna)
Keynote: Beyond AI Strategy
What if your AI strategy is the wrong question? Sarah Genner challenges leaders to think beyond the buzzwords — and rethink strategy itself for the AI age..
Montag, 31. August 2026 – 10:45 CEST (Europe/Vienna)
Montag, 31. August 2026 – 11:15 CEST (Europe/Vienna)
Should You Fire Your Agency?
AI is quietly making many agency services obsolete — or at least, much cheaper to do in-house. As a digital leader, you now have a choice you've never had before: rebuild how you collaborate with agencies, or cut them entirely. This talk gives you a practical framework for deciding what to keep, what to insource, and how to demand more from your agency partners in the AI era. Whether you're a CMO, CDO, or managing a portfolio of digital suppliers — this session will change how you think about external collaboration.
Montag, 31. August 2026 – 11:15 CEST (Europe/Vienna)
HRM als Treiber & Enabler von KI in Organisationen
Mensch X KI ist mit zwei wesentlichen Rollen verbunden, die nicht nur dem HRM, sondern der Führung insgesamt zukommen: KI in Führungsprozesse zu integrieren sowie Veränderungen zu begleiten. Was ist erforderlich, um diese Aufgaben erfüllen zu können?
Montag, 31. August 2026 – 11:15 CEST (Europe/Vienna)
AI, you, & the future of work
What types of work will AI reshape
How do we adopt AI? The 3 Es of of AI Adoption, Human Elements: Employees & Leaders, Case Study: A Tale of 2 Swedish Companies (Klarna & Ikea)
Conclusion: What can and should we do now for the future
Montag, 31. August 2026 – 11:15 CEST (Europe/Vienna)
KI-Tool-Auswahl in Unternehmen – Risiken, Sicherheit und Compliance im Fokus
Künstliche Intelligenz ist längst im Arbeitsalltag angekommen – oft schneller als Strukturen und Verantwortlichkeiten nachziehen. Wie gelingt es KMU, den Einsatz von KI-Tools bewusst zu steuern? Der Vortrag zeigt, wie der Schritt von „Shadow AI“ zu einem strukturierten Einsatz gelingt – mit Fokus auf klare Regeln, passende Tools und gezielte Kompetenzentwicklung. Ein Impuls für Führungskräfte, die KI wirksam einsetzen und dabei Vertrauen sichern wollen.
Montag, 31. August 2026 – 11:15 CEST (Europe/Vienna)
Notion Automated Content Ecosystem with n8n Agent Orchestration
Montag, 31. August 2026 – 11:15 CEST (Europe/Vienna)
Studienergebnisse FHNW CIO‑Studie 2026
IT‑Management‑Reifegrad: Die digitale Zukunft gestalten mit Innovation, KI & Leadership
Montag, 31. August 2026 – 12:00 CEST (Europe/Vienna)
When AI-Generated Video Makes Sense – A Practical Perspective
Montag, 31. August 2026 – 12:00 CEST (Europe/Vienna)
Montag, 31. August 2026 – 12:00 CEST (Europe/Vienna)
Von Strategie zur Wirkung: Mehrwert durch Enterprise Architecture Management
Wie kann Enterprise Architecture Management (EAM) Führungskräfte dabei unterstützt, Strategien wirksam in Umsetzung zu bringen? Anhand von zentralen Wertdimensionen wird skizziert, wie EAM strategischen, finanziellen und operativen Nutzen schafft, Risiken und Governance absichert und gleichzeitig Innovations‑ und Zukunftsfähigkeit stärkt. Praxisbeispiele, Lessons Learned und konkrete Handlungsempfehlungen machen den Mehrwert für den Führungsalltag verständlich.
Montag, 31. August 2026 – 12:00 CEST (Europe/Vienna)
Stop Prompting. Start Delegating: When AI Agents Become Your Digital Workforce.
In this session, we move beyond prompt-based AI to explore how autonomous agents can orchestrate end-to-end business workflows using the Microsoft Agentic Framework and integrate seamlessly into enterprise systems. Through real-world examples—including production-grade workflow automation with platforms like n8n—you’ll see how organizations are delegating complex tasks to AI-driven processes today to unlock scalable productivity and operational agility.
Montag, 31. August 2026 – 12:00 CEST (Europe/Vienna)
Adapting the marketing organisation to AI - learnings and ambition from namuk
Montag, 31. August 2026 – 12:00 CEST (Europe/Vienna)
Navigating Twin Transition: Leading Change for Digital Excellence and Sustainable Value
We explore how organisations can successfully navigate the twin transition by integrating digital innovation with sustainable value creation. Participants will gain practical insights into leading change, fostering digital excellence, and driving long‑term resilience.
Montag, 31. August 2026 – 13:00 CEST (Europe/Vienna)
Montag, 31. August 2026 – 13:10 CEST (Europe/Vienna)
Montag, 31. August 2026 – 13:40 CEST (Europe/Vienna)
Keynote: AI Governance
Ervane Tchoumi works at the intersection of AI governance, digital transformation, and Europe-Africa innovation ecosystems. Her work focuses on helping organizations approach AI with clarity, accountability, and practical governance structures.
Montag, 31. August 2026 – 14:15 CEST (Europe/Vienna)
Strategic content distribution in 2026
Montag, 31. August 2026 – 14:15 CEST (Europe/Vienna)
Montag, 31. August 2026 – 14:15 CEST (Europe/Vienna)
The merger of HR and IT in times of AI. A good or a bad idea?
What does this latest organizational development stand for? What are its pros and cons? When would it make sense and when not?
Montag, 31. August 2026 – 14:15 CEST (Europe/Vienna)
Digital Transformation in Communication matters
4 decades of experiences, changes and helping to shape digital transformation in communication matters — and how AI is shaping the next phase
Montag, 31. August 2026 – 14:15 CEST (Europe/Vienna)
B2B-Digitalmarketing-Services im AI-Age
Welche Leistungen bleiben, welche werden egal?
Montag, 31. August 2026 – 14:15 CEST (Europe/Vienna)
Montag, 31. August 2026 – 14:45 CEST (Europe/Vienna)
Montag, 31. August 2026 – 15:15 CEST (Europe/Vienna)
Leading Ahead: Wie ein CIO die digitale Zukunft eines Unternehmens prägt
Ein inspirierender Einblick aus der Praxis: Die mehrfach ausgezeichnete CIO zeigt auf, wie sie digitale Transformation, Innovationsfähigkeit und Leadership in einem Schweizer Unternehmen erfolgreich verbindet.
Montag, 31. August 2026 – 15:15 CEST (Europe/Vienna)
Inclusive Leadership in the Age of AI
Inclusive and responsible data-informed decisions?! Insights into an ongoing research project on bias in HRM data analysis, with and without AI.
Montag, 31. August 2026 – 15:15 CEST (Europe/Vienna)
AI-Safety Regulations: EU AI Act and ISO 42001
Montag, 31. August 2026 – 15:15 CEST (Europe/Vienna)
Werde ich noch gefunden? Wie KI und neue Suchsysteme die Spielregeln verändern
Montag, 31. August 2026 – 15:15 CEST (Europe/Vienna)
How to use social media to connect to customers and use employer generated content to create relatable and humanised content
Montag, 31. August 2026 – 15:15 CEST (Europe/Vienna)
Luxury Meets Digital Transformation: How Mandarin Oriental Reaches, Connects, and Inspires Employees Around the World
Delivering exceptional guest experiences starts with empowered employees. In this session, Mandarin Oriental Palace, Lucerne reveals how they use Beekeeper by LumApps to connect teams, simplify operations, and bring “New Work” to life for frontline staff. A practical case study on driving engagement and excellence in a fast-paced, high-touch environment.
Montag, 31. August 2026 – 16:00 CEST (Europe/Vienna)
CISO MasterClass: 5 Tools to lead Cybersecurity
In this 30-minute CISO MasterClass, you will learn five practical leadership tools that enable Chief Information Security Officers to move from reactive firefighting to strategic cybersecurity governance. The session shows how to align cybersecurity with business objectives, communicate risk effectively to the board, and establish a resilient security framework that creates measurable value. You will leave with a concise, executive-ready toolkit to strengthen your impact as a security leader in complex digital environments.
Christine Deger
This session is part of the event .
Montag, 31. August 2026 – 16:30 CEST (Europe/Vienna)
Townhall - Summarizing the Conference
Montag, 31. August 2026 – 19:00 CEST (Europe/Vienna)
Network-Apéro & Prize Draw
Dienstag, 22. September 2026 – 9:00 CEST (Europe/Vienna)
Good Morning & Check-In
Participants are welcome in the central area of the conference venue for coffee or tea.
Dienstag, 22. September 2026 – 9:30 CEST (Europe/Vienna)
Roundtable Discussions
Start the day with interactive, expert-moderated roundtable discussions designed to kick off DW Brussels with practical exchange and shared perspectives on the biggest opportunities and challenges in internal communication, digital workplaces and AI-enabled work. These small-group roundtables are a chance to dive into real-world experiences, benchmark with peers, and shape the conversations that matter most.
Adoption Is the Strategy, why launches alone don’t matter and what actually drives long-term digital workplace usage and behavioural change
Employee Listening Beyond Surveys
Managing Culture: Transformation People Can Believe In
Digital Workplace ROI: Proving Business Impact
Governance & Trust for AI Agents
AI Agents in Internal Communications
One Narrative, Many Markets: How Global Teams Align Communication Without Sounding Centralized
Search, Findability & Knowledge Chaos in the AI Age
Internal Comms in a Multi-Channel Reality
Employee Listening Beyond Surveys
IC & HR & IT: Who Owns What in the Digital Workplace?
Dienstag, 22. September 2026 – 10:00 CEST (Europe/Vienna)
KEYNOTE: From Tools to Teammates? Reality vs. Hype - AI Agents in the Digital Workplace
Dienstag, 22. September 2026 – 10:30 CEST (Europe/Vienna)
Beyond Tools: Driving Sustainable AI Adoption Across the Enterprise
Dienstag, 22. September 2026 – 11:00 CEST (Europe/Vienna)
Coffee, Tea & Networking
Grab a coffee and Belgian treats — and spark new ideas with fellow attendees, experts and partners.
Dienstag, 22. September 2026 – 11:40 CEST (Europe/Vienna)
Copilot and AI Adoption: Strategy, Rollout and Lessons Learned
The National Bank of Belgium positions Microsoft 365 Copilot as a key AI tool within its Digital Workplace, aligned with a secure, seamless, and continuously improving Digital Employee Experience (DEX) strategy. This session covers the shift from a 3-month proof of concept to a scalable approach combining governance, adoption, and evidence-based decision-making, including measurable value, key challenges around success, licensing and security, and the role of feedback loops and metrics in improving work outcomes.
Dienstag, 22. September 2026 – 11:40 CEST (Europe/Vienna)
One Intranet, 18+ Countries: Turning Cultural, Linguistic and Gender Diversity into Belonging and Business Alignment
How do you create shared values across 18 countries, 50 nationalities and more than 1,000 languages and dialects? This session looks at how internal communication can foster alignment, engagement and inclusion in a highly diverse, traditionally male-dominated sector.
Dienstag, 22. September 2026 – 12:25 CEST (Europe/Vienna)
Allianz Connect: Building a Modern Intranet for a Global Workforce
How do you create an intranet that truly connects a global organization, supports daily work, and strengthens company culture at the same time? In this session, Michael Wegscheider will share insights from Allianz’s journey with Allianz Connect, the company’s intranet designed to serve as a central digital workplace for employees across markets, functions, and regions.
By incorporating tools such as Engage and Copilot, Allianz Connect goes beyond the traditional intranet model and evolves into a modern employee experience platform that supports communication, knowledge sharing, and AI-powered assistance in everyday work.
Dienstag, 22. September 2026 – 12:25 CEST (Europe/Vienna)
Rolling Out a New HR Tool: Bringing a Modern Communication Approach regarding a Technical Subject
Dienstag, 22. September 2026 – 13:30 CEST (Europe/Vienna)
Lunch & Learn: Ideas You Can Use Tomorrow
Take a break, grab lunch and explore practical approaches to digital workplace and internal communication challenges. Expect concrete examples, honest lessons learned and space for exchange.
Dienstag, 22. September 2026 – 13:45 CEST (Europe/Vienna)
Afternoon Opening Thoughts: Leadership in the AI Age
Dienstag, 22. September 2026 – 14:25 CEST (Europe/Vienna)
Panel Discussion: Responsibility, Impact, and the Road Ahead
This panel explores how responsibility and impact are being reshaped in the age of AI. As intelligent systems increasingly influence decisions, narratives, and trust, we discuss what accountable leadership looks like today — and what the road ahead demands from organizations.
Dienstag, 22. September 2026 – 15:15 CEST (Europe/Vienna)
The DEI Backlash: Challenges and the Path Forward
Dienstag, 22. September 2026 – 15:15 CEST (Europe/Vienna)
Proving the Value of the Digital Workplace
Our digital workplace increasingly feels like an all-you-can-eat buffet restaurant: we have dozens of different applications and hundreds of messages a day, and by the end of the workday our colleagues are completely stuffed.
Employees switch between tools up to 1,200 times a day, and now spend more time on “work about work” than on their actual tasks.
In this session, Christiaan W. Lustig addresses information overload and the steady growth of the digital landscape. He will walk you through various suitable (and less suitable) solutions to these challenges.
In doing so, he draws on his experience with dozens of healthcare, education, and nonprofit organizations, and on his knowledge and experience in the field of digital employee experience (DEX).
Also, Jelle Kouwenhoven shows how combining data and real user feedback at Alliander leads to a more personalized and continuously evolved experience. You will leave with practical ideas for turning insights into concrete improvements for your digital workplace.
In this session you will learn:
How to critically assess the overabundance of applications and information in your digital workplace.
What price your colleagues pay for this information overload and app bloat.
How the principles of digital employee experience help to curb these developments.
Christiaan W. Lustig has been active in the field of internal digital communication, collaboration, and service for more than 15 years. He regularly publishes and speaks about intranet, the digital workplace, and digital employee experience on national and international stages. He is co-author of the world’s first book on DEX.
Dienstag, 22. September 2026 – 15:45 CEST (Europe/Vienna)
Coffee, Tea & Networking
Grab a coffee and Belgian treats — and spark new ideas with fellow attendees, experts and partners.
Dienstag, 22. September 2026 – 16:25 CEST (Europe/Vienna)
Data Meets Experience: Evolving the Digital Workplace
Jelle Kouwenhoven shows how combining data and real user feedback at Alliander leads to a more personalized and continuously evolved experience. You will leave with practical ideas for turning insights into concrete improvements for your digital workplace.
Dienstag, 22. September 2026 – 16:25 CEST (Europe/Vienna)
Launching a New Intranet—and Rethinking Internal Communication in the Digital Workplace
A live intranet demo paired with a broader perspective on digitalization and internal communication in the workplace.
Dienstag, 22. September 2026 – 17:00 CEST (Europe/Vienna)
Townhall – Conference Wrap-Up
Join Erik Hartman for our famous townhall session — a dynamic and entertaining recap of Digital Workplace Brussels Conference. With sharp insights, humour and audience interaction, Erik brings together the key themes, surprises and standout moments of the conference in one engaging closing session.
Dienstag, 22. September 2026 – 19:00 CEST (Europe/Vienna)
Networking Aperitif
Wrap up the day with relaxed networking and drinks. Continue the conversations from the conference, connect with peers, speakers and partners, and exchange ideas in an informal setting.
Montag, 16. November 2026 – 0:00 CET (Europe/Vienna)
Montag, 16. November 2026 – 13:05 CET (Europe/Vienna)
Welcome by Volker Grünauer, conference chair
Montag, 16. November 2026 – 16:00 CET (Europe/Vienna)
Workshop: AI in the Digital Workplace
Montag, 16. November 2026 – 16:00 CET (Europe/Vienna)
Leading AI adoption in your organization
Montag, 16. November 2026 – 16:00 CET (Europe/Vienna)
Innovation/digitalisation in times of "budget-cuts" or "budget-sensitive" times
Montag, 16. November 2026 – 16:30 CET (Europe/Vienna)
Walk to our cultural activity
Montag, 16. November 2026 – 18:00 CET (Europe/Vienna)
Viennese encounters: A cultural experience
Dienstag, 17. November 2026 – 9:00 CET (Europe/Vienna)
Dienstag, 17. November 2026 – 9:00 CET (Europe/Vienna)
Moderated Roundtable Discussions
Dienstag, 17. November 2026 – 9:45 CET (Europe/Vienna)
Opening thoughts: Align & Lead
Dienstag, 17. November 2026 – 10:30 CET (Europe/Vienna)
Keynote: The Courage to Be Clear: Leadership Communication in the Age of AI and Uncertainty
Dienstag, 17. November 2026 – 11:30 CET (Europe/Vienna)
AI-Transformation in Marketing Communication & Processes
Dienstag, 17. November 2026 – 11:30 CET (Europe/Vienna)
From launch to lifespan: Keeping a Corporate Influencer Program alive
Starting a corporate influencer program is easy; keeping it alive is the real challenge. Less guidelines, more freedom: Leadec's approach is to think of LinkedIn as a system, not a channel. With a bigger internal impact than you might expect.
Dienstag, 17. November 2026 – 11:30 CET (Europe/Vienna)
Dienstag, 17. November 2026 – 12:00 CET (Europe/Vienna)
Turning Data into Business Impact at Palfinger
Dienstag, 17. November 2026 – 12:00 CET (Europe/Vienna)
Everyone Has AI. Now What?
How Leaders Stand Out When Creation is Effortless.
Dienstag, 17. November 2026 – 12:00 CET (Europe/Vienna)
The power of accessibility
Discover how to transform the digital workplace from a locked-down environment into an empowered ecosystem by providing users with intuitive self-service interfaces for creating and managing collaboration spaces. We will explore how to replace restrictive, "one-size-fits-all" templates with AI-enhanced flexibility, ensuring that digital tools are both highly accessible and perfectly tailored to the evolving needs of modern workforce.
Dienstag, 17. November 2026 – 13:00 CET (Europe/Vienna)
Dienstag, 17. November 2026 – 13:10 CET (Europe/Vienna)
Afternoon Opening Thoughts with our Partners
Dienstag, 17. November 2026 – 14:00 CET (Europe/Vienna)
Keynote: AI with Purpose: How Leaders Turn Change into Progress Leading
What’s Next: AI, Trust, and Transformation
Dienstag, 17. November 2026 – 14:30 CET (Europe/Vienna)
Selling Your Updated Brand to Your People First: How to Survive Love, Hate & Everything In Between
Dienstag, 17. November 2026 – 14:30 CET (Europe/Vienna)
Machine-Readable or Invisible – How AI Agents Are Hijacking the Customer Journey
Dienstag, 17. November 2026 – 16:30 CET (Europe/Vienna)
Townhall - Summarizing the Conference
Dienstag, 17. November 2026 – 0:00 CET (Europe/Vienna)
Get-together, Networking, Wine and Good Food
