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Here is a list of upcoming topcis discussed in our members meetings and conferences.
This session is part of the event Swiss Digital Leadership Forum 2025.
Topics include: Reception Marketing, Hacking Digital Innovation, generative AI in Digital Workplaces, AI in Digital Marketing, New Work: Worcations and decentralized teams, Internal Comms: Connecting with Blue-Collars, AI-Driven Cybersecurity: Friend or Foe?, Cybersecurity Zero Trust in Practice: Lessons Learned and Challenges, Cybersecurity vs. Privacy: Must We Sacrifice One for the Other?, …
Johannes Fenner
Rainer Kessler
Georg Jonkin
Peter Erni
Hans-Peter Käser
Volker Grünauer
Martina Dalla Vecchia
This session is part of the event Swiss Digital Leadership Forum 2025.
This session is part of the event Swiss Digital Leadership Forum 2025.
Including insights from the FHNW AI for SME Study 2025
Marc K. Peter
This session is part of the event Swiss Digital Leadership Forum 2025.
This session is part of the event Swiss Digital Leadership Forum 2025.
Christian Mossner
Caroline Ast
This session is part of the event Swiss Digital Leadership Forum 2025.
Stella Gatziu Grivas
This session is part of the event Swiss Digital Leadership Forum 2025.
How can marketing professionals use AI without losing sight of brand values, ethics, and creativity? Harriet Moser – a creative marketing generalist with a background in branding, communication, and AI-generated imagery – shares practical use cases and visual experiments from her personal journey. With a strong sense for strategy, design, and transformation, she explores how to work with AI tools responsibly and effectively, while navigating the cultural and organisational challenges that come with innovation.
Harriet Moser
Aldo Gnocchi
This session is part of the event Swiss Digital Leadership Forum 2025.
Christophe Monigadon
This session is part of the event Swiss Digital Leadership Forum 2025.
Philippe Renggli
Vivienne Parlier
This session is part of the event Swiss Digital Leadership Forum 2025.
René Greiner
This session is part of the event Swiss Digital Leadership Forum 2025.
Stella Gatziu Grivas
This session is part of the event Swiss Digital Leadership Forum 2025.
Discover the role Large Language Models (LLMs) and AI tools will play in SEO strategies in 2025 and learn how to optimize for LLMs. We share our own studies and experiments and analyze early successful case studies – including concrete tactical and strategic recommendations for companies in the B2B, finance, and tech sectors.
Marco Schlauri
This session is part of the event Swiss Digital Leadership Forum 2025.
Florian Müller
This session is part of the event Swiss Digital Leadership Forum 2025.
This session is part of the event Swiss Digital Leadership Forum 2025.
Martina Dalla Vecchia
This session is part of the event Swiss Digital Leadership Forum 2025.
Roger Basler de Roca
This session is part of the event Swiss Digital Leadership Forum 2025.
Michelle Okwudiafor
This session is part of the event Swiss Digital Leadership Forum 2025.
Effective communication in the digital workplace and intranet requires more than a one-size-fits-all approach. User research helps identify the right channels and align content to employee needs, ensuring messages reach the right audience in the most impactful way. By leveraging field research techniques and strategic decision-making, organizations can optimize their content distribution for better engagement and efficiency.
Neil Morgan
This session is part of the event Swiss Digital Leadership Forum 2025.
As marketing evolves with big data, algorithms, and AI, Reception Marketing is emerging as a game-changer. Prof. Philip Kotler, a world-renowned economist known as the “father of modern marketing” whose work has popularized the “4 Ps of marketing” (product, price, place and promotion), featured our case study in his latest book and highlighted its transformative potential. A key insight and principle: random data leads to random results. Discover how you can systematically build and use your own marketing and communications data – quickly and effectively.
Peter Erni
This session is part of the event Swiss Digital Leadership Forum 2025.
This session is part of the event Swiss Digital Leadership Forum 2025.
Florian Müller
This session is part of the event Swiss Digital Leadership Forum 2025.
Digitalization is reshaping every aspect of our society, but its journey within the secure walls of a women's prison like JVA Hindelbank presents a unique frontier. This transformation is about far more than just technical upgrades; it involves navigating complex challenges in security, infrastructure, and the profound human aspects of incarceration. This session delves into these specific hurdles while highlighting how thoughtfully implemented digital tools are becoming crucial for supporting the rehabilitation and successful reintegration of incarcerated women into an increasingly digital world.
Markus 'Kusito' Maurer
This session is part of the event Swiss Digital Leadership Forum 2025.
Digital leaders must prepare their businesses for new types of collaboration: Employees work together with AI agents – and AI agents work autonomously among themselves. Various technological, organizational and psychological questions are coming up due to this shift in team structures: How do we train AI agents? Which human expertise is still needed? And what’s the impact on business models? Join us to explore the #HumanizingAI mission and to discuss best practices for successful AI transformation.
Christoph Hess
This session is part of the event Swiss Digital Leadership Forum 2025.
Join us to celebrate outstanding achievements in AI CyberTech. We proudly present the best-in-class projects developed by our exceptional participants from the CAS AI powered CyberTech program. Experience innovative AI solutions firsthand as we honor the creators of the top 6-pagers, showcasing excellence, ingenuity, and cutting-edge digital leadership. Don't miss this opportunity to connect with visionary AI leaders and discover inspiring best practices that shape the future of cybersecurity and artificial intelligence.
Rainer Kessler
Martina Dalla Vecchia
This session is part of the event Swiss Digital Leadership Forum 2025.
Agile was hyped as a silver bullet, leading to shallow implementations without embracing the deeper cultural shift. Frameworks fade, but the core principles—adaptability, collaboration, and customer focus—remain. Resistance signals forced change: how can we genuinely engage people to shape agility that truly works? Now the real work begins—moving beyond rituals toward real agility that delivers value.
Martin König
This session is part of the event Swiss Digital Leadership Forum 2025.
Yann Jeschke
This session is part of the event Swiss Digital Leadership Forum 2025.
Johannes Fenner
This session is part of the event Swiss Digital Leadership Forum 2025.
Accor Festive Radio ENA is a fully unique, yearly, uninterrupted live broadcast inspired by classic radio shows, created to unite Support Office Heartists® across 12+ countries of Accor Premium, Midscale and Economy Division’s Europe & North Africa region in a shared heartwarming experience beyond borders. With its vibrant format and inclusive spirit, the event has become a key annual moment of connection for different cultures, fostering engagement in an innovative and never-before-seen way. It is more than just a corporate event – it is the heartfelt care reinvented.
Maria Ivashchenko
This session is part of the event Swiss Digital Leadership Forum 2025.
Silvan Stutz
This session is part of the event Swiss Digital Leadership Forum 2025.
This session is part of the event Swiss Digital Leadership Forum 2025.
Paulina Orczykowska
This session is part of the event Swiss Digital Leadership Forum 2025.
Erik Hartman
This session is part of the event Swiss Digital Leadership Forum 2025.
Aldo Gnocchi
Martina Dalla Vecchia
This session is part of the event Swiss Digital Leadership Forum 2025.
A fun session summarizing the learnings of the day.
Erik Hartman
This session is part of the event Swiss Digital Leadership Forum 2025.
Volker Grünauer
This session is part of the event Swiss Digital Leadership Forum 2025.
Marie Gonzalez
This session is part of the event Digital Leadership Forum 2025.
Volker Grünauer
This session is part of the event Digital Leadership Forum 2025.
Many digital transformations fail, mainly because of the lack of a proper strategy. This results in no or little effort on executing the strategy.
In this masterclass you will learn how to execute your digital strategy for digital transformation success. You will get the instruments to define, share, execute, measure, and improve a digital strategy.
Erik Hartman
This session is part of the event Digital Leadership Forum 2025.
Join this workshop to explore how generative AI is moving beyond experimentation and becoming a core part of business operations in marketing and communications. We’ll look at how AI copilots, custom agents, and task automation are already reshaping marketing, communications, and customer engagement—shifting from one-off tools to embedded, strategic capabilities.
You’ll gain insight into the evolution from generic AI models to efficient, domain-specific systems that integrate directly into everyday workflows. As the EU AI Act sets new standards for transparency and responsibility, we’ll unpack what it means to build ethical, trustworthy AI—putting “Human in the Loop” at the center of smart automation.
We’ll also discuss how to work with AI when data is limited or sensitive, how to spot realistic use cases in your team, and how to lead the cultural shift toward human–AI collaboration—where creativity, empathy, and strategic thinking remain irreplaceably human.
This session is part of the event Digital Leadership Forum 2025.
Yann Jeschke
This session is part of the event Digital Leadership Forum 2025.
Visit of the museum Unteres Belvedere.
This session is part of the event Digital Leadership Forum 2025.
This session is part of the event Digital Leadership Forum 2025.
This session is part of the event Digital Leadership Forum 2025.
Marie Gonzalez
This session is part of the event Digital Leadership Forum 2025.
Reception Marketing: Transitioning from Campaign-Based to Always-On Marketing for Cost Efficiency and Results
Human in the Loop: Integrating Generative AI with Human Leadership
Building Engaged and Reslilient Communities
Hybrid Work: Mantaining Corporate Culture and Employee Engagement Online
Leveraging AI for Enhanced Customer Experience
B2B Campaigns in Social Media
Self-Management in Comms: Coping with the “Always On” Paradigm in the Age of AI
…
Sarah Sunderbrink
Zina Hanesová
Kanzy Khafagy
Susanne Richter
Marie-Christine Hoffelner
Erik Hartman
Guy Van Leemput
Judith Pinkas
Peter Erni
This session is part of the event Digital Leadership Forum 2025.
Volker Grünauer
This session is part of the event Digital Leadership Forum 2025.
This session explores the nuances of leadership communication through real-world examples and personal insights gained from working closely with executive teams. Attendees will gain practical tools and key takeaways that foster trust, enhance team alignment, and support effective change through strategic communication.
Viktorija Pirstele
This session is part of the event Digital Leadership Forum 2025.
Le Thuy Duong
This session is part of the event Digital Leadership Forum 2025.
Ewa Hermanowicz
This session is part of the event Digital Leadership Forum 2025.
Susanne Richter from MKS will take you through the strategies and tools she applied to elevate manager communication within the company she works for. This session offers actionable tips and hands-on experience, highlighting the journey of learning and adapting to foster a well-informed, motivated workforce.
Susanne Richter
This session is part of the event Digital Leadership Forum 2025.
Kerstin Valet
This session is part of the event Digital Leadership Forum 2025.
Lucia Čorbová
This session is part of the event Digital Leadership Forum 2025.
Covering the cycle of our internal comms app from a chaotic launch to its evolution into an essential tool or insights and connection
Dale Brodie
This session is part of the event Digital Leadership Forum 2025.
This session is part of the event Digital Leadership Forum 2025.
Volker Grünauer
This session is part of the event Digital Leadership Forum 2025.
This session is part of the event Digital Leadership Forum 2025.
Rafaela Swersina
This session is part of the event Digital Leadership Forum 2025.
Sarah Sunderbrink
This session is part of the event Digital Leadership Forum 2025.
Driving change in a conservative industry is a challenge. This talk will showcase how the DMK Group communicates internal values and leverages change management campaigns to inspire employees for transformation and make them more resilient to external influences.
Oliver Bartelt
This session is part of the event Digital Leadership Forum 2025.
Tuanni Marshall
This session is part of the event Digital Leadership Forum 2025.
Antonina Shelepova
This session is part of the event Digital Leadership Forum 2025.
In this practical session, we will explore the fundamental elements of crisis communication. Learn what to prepare and have on hand to effectively and confidently navigate difficult situations, and ensure your organization is ready to respond when the going gets tough.
Virginia Wieser
This session is part of the event Digital Leadership Forum 2025.
Erik Hartman
This session is part of the event Digital Leadership Forum 2025.
This session is part of the event Digital Leadership Forum 2025.
Advatera steht für Weiterbildung in Form von regelmäßigem Erfahrungsaustausch zwischen Digitalverantwortlichen, Kommunikations- und Marketingmanagern. Herausforderungen welche Sie in Ihren Digital-, Web-, Kommunikations- und Intranetprojekten sehen, haben andere mit Sicherheit bereits ähnlich erlebt. Eine regelmäßige Teilnahme trägt dazu bei, Kosten zu reduzieren und den Fokus auf die Schlüsselfaktoren für den Erfolg zu legen.