Adriaan is a digital industry veteran with over 20 years of experience and the author of FASTER: A Guide to Speed for Digital Leaders. A self-proclaimed cat herder, he bridges the gap between technology and business—equally at home in both worlds.
He has held key leadership roles, including Head of Digital Infrastructure at Shahid in Dubai, where he helped scale one of the world’s largest premium video-on-demand platforms to millions of subscribers. Previously, he worked with the Middle East Broadcasting Center (MBC) and was an analyst at the Real Story Group, where he evaluated digital platforms and strategies for global enterprises.
Now based in Spain, Adriaan continues to share his expertise with organizations worldwide, helping them navigate digital transformation, platform scalability, and strategic decision-making.