Alexandra Hinz is a results-driven digital leader with extensive experience in global brand strategy, social media management, and digital transformation. As a Senior Manager Digital Marketing & Social Media at Victorinox, she leads a team dedicated to driving digital innovation, performance marketing, and audience engagement across international markets.
With a background in both B2C and B2B environments, Alexandra has a deep understanding of the digital consumer journey, leveraging social commerce, influencer marketing, and paid media strategies to enhance brand visibility and revenue growth. Her expertise extends to content production, community management, and digital governance, ensuring a cohesive and impactful online presence.
