Bettina Weber hat bei diesen Terminen vorgetragen:
English speaking
15. November 2022, 9:30 - 16:00
(Amsterdam/Berlin/Vienna/Zurich)
Syngenta, Basel,
Switzerland
It is an open and interactive knowledge-sharing meeting with social media managers from organizations across Switzerland. Including participants from the Geneva area; the meeting will be in English. For workshop parts, we will also have a Swiss-German-speaking group.
Topics include:
- Building a social media presence for Syngenta Group, Paolo di Lernia
- Our social media management tool journey at Syngenta, Bettina Weber & David Blundell
- SWISS on TikTok: How we built an internal content creator pool, Miona Zagoricnik, Swiss International Air Lines
- Swiss Olympic Team #United4Excellence: Digitale Kommunikation zu den Olympischen Spielen in Peking 2022, Colin Cuvit, Swiss Olympic
- Open discussions: bring your challenge along
- Experience with the new Linkedin business manager & campaign manager
- Social listening tools: comparison of tools on the market
- Insta Reels, TikTok – success rates
- Want to add a discussion topic? Please send it to info@advatera.com
English speaking
02. Oktober 2024, 9:30 - 16:00
(Amsterdam/Berlin/Vienna/Zurich)
S. Karger AG, Basel,
Switzerland
Join our knowledge-sharing group meeting for experienced digital managers from accross Switzerland.
- Insights into Karger´s digital projects.
- Organic growth on LinkedIn using various LinkedIn formats
- Victoria Telebar Pajan – Karger
- Discussion: Syngenta is about to launch our employee advocacy project via the Linkedin My company tab.
- Short overview of launch plans and tactics at Syngenta by Paolo di Lernia, followed by discussion in the group.
- Who has experience with this tool so far?
- Building Buzz: how our B2C social media campaign grew awareness for our Spiio soil sensors – lessons & learnings
- Mark Birchmore and Bettina Weber, Syngenta
- Join us for an insightful dive into social media campaign planning and how they can be leveraged to build awareness for a new B2C product. In this session, we'll present a case study on how we developed a powerful content strategy from a mix of visually engaging, social-first content and how we strategically used paid promotions to amplify reach. You will gain firsthand insights into what worked best for us in each platform with our very specific target audience. Whether you’re looking to improve your content strategy or maximize ROI on paid campaigns, this session is packed with practical tips and lessons that you can apply immediately.
- Knowledge sharing on up-to-date developments in generative AI, including relevant tools for digital marketing
- Approaches for Zero-Party Data Marketing and Personalization
- Lots of time for open discussions around current challenges
- As always: completely ad-free, no agencies, no consultants
English speaking
25. Juni 2025, 9:30 - 16:00
(Amsterdam/Berlin/Vienna/Zurich)
Syngenta, Basel,
Switzerland
Join a ad-free knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.
- From Virtual to Real Impact: Lessons from ABB’s Metaverse Event
- How do you turn a buzzword into business value? I’ll share how we planned and executed ABB’s metaverse experience—what worked, what didn’t, and how we’re translating those insights into future digital engagement strategies.
- Digital marketing and social media at Syngenta
- Including discussing
- How do you influence at scale at the era of chatbots? How can you influence Grok?
- Experiences on our Linkedin newsletter – The Yield – impact in engagement and community building
- Content formats – vertical videos, podcasts, newsletters, – how do we use different formats to rise above the clutter on social and how do we use social first and keep up with algorithm changes. How to create a culture of nimbleness that will keep up with algorithms?
- David Blundell on using a AI listening tool
- Covering live events on social media
- Digital Communities and Thought Leadership in the Age of AI
- Maintaining human connection in a world of machine-generated content
- Authenticity and credibility in AI-assisted workflows
