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Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Katrin Fischer

Schaeffler Group 
Corporate Digital Communications – Project Manager Intranet 2.0

Change Management

Why Change Management is Key to Success – Global Social Collaboration at Schaeffler Group

Schaeffler has transferred its vision of a social intranet into reality and unites target-oriented information with user-generated contents in favour of communication and collaboration; worldwide across department borders. In doing so social principles like commenting, liking and sharing are established consistently across one unique platform. Learn about the challenges for the introduction of a completely new tool and a social philosophy within a traditional manufacturing company, how to overcome them by focusing on the key success factors for such a transformation of the communication culture.

About Katrin

Katrin holds a degree in Business Information Systems and has 14 years of experience in implementing enterprise portals, intranet and collaboration platforms mostly for manufacturing companies, including 7 years for consultancies. She joined Schaeffler, a global integrated automotive and industrial supplier, in 2014 to take over the project manager role for the rollout of a social collaboration intranet. As part of Corporate Digital Communications she is a social media geek and passionate to guide stakeholders through the transformation process for digitalization programs.

About Schaeffler

The Schaeffler Group is a leading global integrated automotive and industrial supplier. The company stands for the highest quality, outstanding technology, and strong innovative ability. The Schaeffler Group makes a key contribution to “Mobility for tomorrow” with high-precision components and systems in engine, transmission, and chassis applications as well as rolling and plain bearing solutions for a large number of industrial applications. The technology company generated sales of approximately EUR 13.3 billion in 2016. With around 89,400 employees, Schaeffler is one of the world’s largest family companies and, with approximately 170 locations in over 50 countries, has a worldwide network of manufacturing locations, research and development facilities, and sales companies.