Join this workshop to explore how generative AI is moving beyond experimentation and becoming a core part of business operations in marketing and communications. We’ll look at how AI copilots, custom agents, and task automation are already reshaping marketing, communications, and customer engagement—shifting from one-off tools to embedded, strategic capabilities.
You’ll gain insight into the evolution from generic AI models to efficient, domain-specific systems that integrate directly into everyday workflows. As the EU AI Act sets new standards for transparency and responsibility, we’ll unpack what it means to build ethical, trustworthy AI—putting “Human in the Loop” at the center of smart automation.
We’ll also discuss how to work with AI when data is limited or sensitive, how to spot realistic use cases in your team, and how to lead the cultural shift toward human–AI collaboration—where creativity, empathy, and strategic thinking remain irreplaceably human.