Food for thought: Upholding a reputation of truth in corporate communications

Louis de Schorlemer, Advatera Expert Groups

Video interview with Louis de Schorlemer on trust and reputation in corporate communications. Traditional communications with stakeholders has seen dramatic changes in the sources and channels for information that people trust. Anybody can say anything regardless if it is true or not. But who holds the “truth”? More people trust search engines than human editors. […]