Video interview with Louis de Schorlemer on trust and reputation in corporate communications.
Traditional communications with stakeholders has seen dramatic changes in the sources and channels for information that people trust. Anybody can say anything regardless if it is true or not. But who holds the “truth”? More people trust search engines than human editors. Two third of the general population find leaked information more believable than press statements [Edelman Trust Barometer]. Corporate communications must strengthen its understanding of the public opinion to navigate.
Louis de Schorlemer co-chairs the EACD Working Group Stakeholder Insights and Analysis since 2006. He serves on the board of directors of Gault & Millau, a tasting agency, and has held senior international communication roles with Sibelco, Cargill and Gallup.