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How to introduce customer journey mapping in your organization
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Subash Mishra, Head of Digital Strategy at FirstGroup, is talking about how he introduced customer journey mapping, how customer journey mapping helped him as foundation for a overall digital strategy and why it is such a powerful method.
Contact Subash: Linkedin
Further links
- YouTube video: The Customer Journey with Goutam Challagalla
- YouTube video: Explanation of a Customer Journey Workshop