Digital Leadership Forum 2018

Boutique conference for digital and communications managers, 14th+15th May 2018, Vienna. Meet digital managers from Guardian, OMV, BBC, ...

14th May: halfday workshops
15th May: fullday conference

Digital Leadership Forum Vienna

Digital conference in Vienna

The whole conference is in English

The Digital Leadership Forum brings together digital, marketing and communication managers from large and mid-size organizations. Like the events of previous years, the 2018 forum will be an inspiring event with a great selection of guest speakers sharing their thoughts and practical case studies. Past speakers have come from BBC, Guardian, Swisscom, Roland Berger, Beiersdorf and more.

Topics and Agenda

  • PageLines- digital_leadership.jpgEngaging, relatable case studies around digital B2B and B2C projects (3 tracks)
  • Practical experiences around digital transformation and change management in organizations
  • Customer journey as the basis for digital projects
  • Marketing automation and lead management on websites
  • Project management for digital initiatives
  • Marketing with IA, psychographic profiles and automation
  • How bots will change customer care communications
  • Digital innovation process – how your business changes, not just your communication
  • Digital internal communications and engagement strategies for employees and management
  • Mobile business
  • Stakeholder management in digital projects
  • Content strategy
  • Digital trends

Real world case studies. No sponsored talks, and no vendor talks. The Digital Leadership Forum is an exclusive event for practitioners. Tickets are not available for consultants. Aside from selected partner vendors, agencies and consultants are not allowed to take part. The whole agenda is advertisement-free.

Who Takes Part?

  • Digital managers; people who are responsible for digital initiatives in their organizations; communication managers; marketing managers; IT managers who drive digital projects from a business point of view.
  • Typical job titles: Head of Online Communications, Head of Marketing, Head of Digital, digital manager, Digital Manager, Head of Social Media, Social Media Manager, Marketing Manager, Lead Digital, …
  • Tickets are just available for practitioneers. Beside four selected sponsors vendors, agencies and consultants are not allowed to take part. The whole agenda is driven by practitioners. No vendor talks allowed.
  • Participants already signed up for the 2017 conference include managers from organizations such as BBC, European Central Bank, Endress+Hauser, Helvetia, Raiffeisen, UPC, Vodafone, Spar, Swisscom, OMV, WWF, …

Who is Advatera?

Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.

Practical Details

Address of the conference:

Novomatic Forum
Friedrichstraße 7
A-1010 Wien

Nearby hotels:

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Digital Leadership Forum 2018
Novomatic Forum Friedrichstrasse 7 1010 Vienna Austria

Former Digital Leadership Forum Speakers

Dennis Agusi, Philips (Netherlands)
Director Communication Channels
Sabine Beer, MAM Babyartikel (Austria)
Director Internal Communications

Internal communications, Workplace by Facebook

Adriaan Bloem, MBC (Middle East Broadcasting Center) (UAE)
Senior Manager Online

Managing web and digital projects

Arosha Brouwer, Knack (Netherlands)
Global business development manager

Digital transformation: team grown from 2 employees to 160 employees within 1 year

Bruna Carvalho-Bosshard, Smartwatcher Technologies (Switzerland)
Marketing Director

Digital marketing

Katrin Fischer, Schaeffler Group (Germany)
Corporate Digital Communications - Project Manager Intranet 2.0

Change Management

Khaireddine Fredj, Satoripop (Tunisia)
General Manager

Technology, development, bots

Ralph Graubner, Siemens (Germany)
Communications Manager

Agile corporate communications

Katja Haack, (Germany)
Project Lead TalentHero

Digital innovation

Agnieszka Haładus, System (Poland)
Board Office and Corporate Communication Manager

Facebook workplace case study and C-level engagement in enterprise social media

Erik Hartman, TIMAF (Netherlands)
Specialist and trainer

Enterprise information management and business process optimization

Peter Heffner, Thermo Fisher Scientific (Germany)
Internal Communications, Intranet Solutions

Office 365, internal communications, business automation

James Hobart, Classic System Solutions (USA)
Digital Executive and UX Strategist

Driving custumer experience

Melanie Kalski, Merck (Germany)
Change Manager

Change Management Strategy & End User Communication

Betony Kelly, Department of Education (UK Government) (UK)
Head of Behaviour Change

content strategy, embedding digital in teams and stakeholder in digital projects

Maria Lazarte, ISO International Organization for Standardization (Switzerland)
Communications Specialist and Social Media Manager

Managing ISO's global social media (including strategy, policy, guidelines)

Liliya Lozanova, Beiersdorf (Austria)
Head of Digital AT+CEE

Shaping and implementation of a digital strategy, coordination of digital marketing

Sofie Meyer, Antwerp Port Authority (Belgium)
Advisor to the CEO

Change management

Berk Mumyakmaz, FrieslandCampina (Netherlands)
Senior Manager in IT - Leader/Innovator

Digital innovation

Nevra Oenal, ABB (Switzerland)
Global Senior Program Manager - Digital Communications

Digital Product Manager, Scrum & Agile project management, Product owner, Web Marketing, Global Web Governance

Christine Perkonigg, Danube University Krems (Austria)
Marketing and communications


Susan Quain, Fidelity International (UK)
Senior Internal Digital Channels Manager
Kurt Kragh Sørensen, IntraTeam (Denmark)

Intranet benchmarking

Karin Steinbichler, Wienerberger (Austria)
Head of Corporate Communications

Corporate communications

Denise Vandeweijer, BMW Group (Germany)
Artificial Intelligence and Machine Learning

AI for autonomous driving and LESS (Large Scale Scrum)

Andreas Voß, Air Liquide (Germany)
Head of Communications

Corporate, internal and change communications and PR

Joana Witt, ProSiebenSat.1 Media SE (Germany)
Internal Communications
Lukas Zenk, Donau University Krems (Austria)
Professor for Innovation and Network Research

Creativity & innovation, applied improvisation

Volker Grünauer, Advatera (Austria)

Moderator des Advatera Netzwerkes

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    We reserve the right to change the agenda and/or change the venue (within Vienna). In the extremly unlikely event of a cancellation of the event caused by us (Advatera) the cost of the admission ticket will be reimbursed. All other costs and damages can not be reimbursed. In case of cancellation or premature termination of the event due to force majeure we will not reimburse the cost of the admission ticket or any other cost or damage. You may cancel until 1st of April, a cancellation handling fee of € 100 will apply. If you are not able to participate at short notice, you can pass on the ticket at any time to one of your team members. Agreed court of jurisdiction: Salzburg, Austria.

    Pictures from Last Year’s Digital Leadership Forum

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    Novomatic Forum

    Friedrichstraße 7
    A-1010 Wien

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