Digital Leadership Forum 2020

Boutique conference for digital and communications managers, 16th+17th March 2020, Vienna. Meet digital managers from Stiegl, Suntory, A.P. Moller - Maersk, FIFA...

16th March: halfday workshops
17th March: fullday conference

Digital Leadership Forum Vienna

Digital conference in Vienna

The whole conference is in English

The Digital Leadership Forum brings together digital, marketing and communication managers from large and mid-size organizations. Like the events of previous years, the 2020 forum will be an inspiring event with a great selection of guest speakers sharing their thoughts and practical case studies. Speakers are practitioneers from organizations including Stiegl, FIFA, Suntory, A.P. Moller – Maersk and many more.

Topics and Agenda

  • Engaging, relatable case studies around digital B2B and B2C projects (3 tracks)
  • Practical experiences around digital transformation and change management in organizations
  • Customer journey as the basis for digital projects
  • Marketing automation and lead management on websites
  • Project management for digital initiatives
  • Marketing with IA, psychographic profiles and automation
  • How AI will change customer care communications
  • Digital innovation process – how your business changes, not just your communication
  • Digital internal communications and engagement strategies for employees and management
  • Mobile business
  • Video production for internal and external audiences
  • Voice search and conversational AI
  • Robotic Process Automation
  • Stakeholder management in digital projects
  • Content strategy
  • Digital trends

Real world case studies. No sponsored talks, and no vendor talks. The Digital Leadership Forum is an exclusive event for practitioners. Tickets are not available for consultants. Aside from selected partner vendors, agencies and consultants are not allowed to take part. The whole agenda is advertisement-free.

Who Takes Part?

  • Digital managers; people who are responsible for digital initiatives in their organizations; communication managers; marketing managers; IT managers who drive digital projects from a business point of view.
  • Typical job titles: Head of Online Communications, Head of Marketing, Head of Digital, digital manager, Digital Manager, Head of Social Media, Social Media Manager, Marketing Manager, Lead Digital, …
  • Tickets are just available for practitioneers. Beside four selected sponsors vendors, agencies and consultants are not allowed to take part. The whole agenda is driven by practitioners. No vendor talks allowed.
  • Participants at last years conferenes included managers from organizations such as Adidas, Beiersdorf, BMW, Givaudan, ING, Medicines for Malaria Venture, Merck, ProSiebenSat.1, Swarovski, Zurich and many more.

Who is Advatera?

Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web, communication or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.

Practical Details

Address of the conference:

Palais Haus der Ingenieure (House of Engineers)
Eschenbachgasse 9
1010 Wien, Austria

Nearby hotels:

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Digital Leadership Forum 2020
Haus der Ingenieure Eschenbachgasse 9 1010 Vienna Austria

Digital Leadership Forum Speakers 2020

Patrice Becker, Searidge Technologies (Switzerland)
Data Scientist

Patrice is a machine learning and AI expert

Paul Bennun, DAZN (UK)
VP Internal Communications and Involvement

Paul's passion is improving engagement and enablement across the business through a blend of global and local initiatives.

Eva Bojtos, John Lewis (UK)
Senior Manager Social Media

Eva is expert on social innovation & strategy

Tony Byrne, Real Story Group (USA)

Tony is the original author of The Real Story Group’s Web Content Management research, a former journalist, and a 20-year technology industry veteran.

Steven Chang, Babylon Health (UK)
Product Designer - Voice & Conversational UX & UI

Creating accessible and affordable healthcare experience through voice, conversation and smart assistants.

Olaf Christiansen, PHOENIX group (Germany)
Head of Marketing & Communications, Corporate Pharma Services

Digital innovation expert

Alicia Edenhauser, Stieglbrauerei zu Salzburg (Austria)
Community Manager

Alicia's focus is to foster engagement in social media channels and to realize successful digital marketing campaigns.

Christine von Flotow, innogy (Germany)
Head of digital transformation

For me its a mixture of curiosity, passion and the ability to make a choice.
Driving digital transformation of our renewables business and scale new business is a fantastic choice.

Paola Foglia, Telecom Italia (Italy)
Head of Internal Communication

Paola developes internal communication strategies and tactics to support employees' understanding and engagement within the company.

Sandy Ghuman, Silverbullet (UK)
SVP Data Strategy

Sandy's passion is to drive personalisation everywhere.

Erik Hartman, TIMAF (Netherlands)
Moderator and trainer

Expert in interprise information management and business process optimization

Marianne Huyghebaert, Randstad (Belgium)
Manager internal communication

Catrin Lewis, Reward Gateway (UK)
Head of Global Engagement and Internal Communications

Author, Energiser, Storyteller, Unicorn

Herbert Lohninger, Porsche Informatik (Austria)
Head of Digital Workplace Services

Digital transformation of the employees' workplace

Philip Martucci, Novartis (Switzerland)
Global Communications Director

Fifteen+ years of increasingly challenging strategic internal and external communications experience

Mario Meir-Huber, A1 Telekom Austria (Austria)
Head of Big Data, Analytics & AI CoE

Mario leads a team of senior experts in Big Data and Advanced Analytics in the A1 Telekom Austria group.

Ludwig Merker, Austrian Anadi Bank (Germany)
Head of Digital & Innovation

Digital innovation expert, lately especially also in the field of Robotic Process Automation

Subhash Mishra, FirstGroup plc (UK)
Head of Digital Strategy

FTSE 250 digital leader for four fast growing online businesses at FirstRail.

Marina Perez, Schweppes Suntory Benelux (France)
Internal Communications & Employer Branding

I have always been passionate about the management of multiculturalism within companies. Nowadays, intercultural communication is a major concern for multinationals companies, especially in a company located in a multicultural region and acquired by a large Japanese group.

Andreas Perotti, FACC (Austria)
Director Marketing & Communications

Over a decade in marketing, coms, corporate affairs and analytics

Dirk Ploss, Beiersdorf (Germany)
Digital Technologies Scouting And Advisory

Online and tech enthusiast with more than 20 years of experience in marketing and advertising in retail, FMCG, financial services, tourism and e-commerce.

Bernd Preuschoff, Schwan-STABILO Cosmetics (Germany)
Senior Vice President Digital Transformation & Global Strategy

Expert for business transformation & operating models in a digital world

Gabriel Rath, OSPA - OstseeSparkasse Rostock (Germany)
Marketing and Communications Manager

Social Media & Social Collaboration

Farhan Rehman, The Conservative Party (UK)
Head of Digital Infrastructure

Digital Marketing and Social Media Strategist with expertise in paid and organic social media (including RTB platforms, campaign management, optimisation and integrated digital engagement strategies).

Claudia Rodriguez, Fluidra (Spain)
Intranet & Internal Communications Manager

Claudia Tluk, Brussels Airlines (Belgium)
Social Media Manager

Julian Walker, CWT (UK)
Head of External Market Communications and PR

Global responsibility for market communications, communications strategy and public relations for the group.

Jane Young, Legal & General (UK)
Director Internal Communications

Volker Grünauer, Advatera (Austria)

Moderator des Advatera Netzwerkes

    Sign Up Now for 2020

    We reserve the right to change the agenda and/or change the venue (within Vienna). In the extremly unlikely event of a cancellation of the event caused by us (Advatera) the cost of the admission ticket will be reimbursed. All other costs and damages can not be reimbursed. In case of cancellation or premature termination of the event due to force majeure we will not reimburse the cost of the admission ticket or any other cost or damage. You may cancel until 1st of February 2020, a cancellation handling fee of € 100 will apply. Super early bird tickets are cancelable free of charge until 1st of March 2020. If you are not able to participate at short notice, you can pass on the ticket at any time to one of your team members. At the event we take photos from talks, sessions and workshops where you might be visible as well. Those photos will be shared on social media platforms, newsletters and marketing material for further events. If you tell us that you don't want to be shown on such photos, we will do our outmost to keep you out of them. If you see somewhere a photo taken at our event which shows you and which you feel should be removed, please tell us and we try our outmost to remove it. Agreed court of jurisdiction: Salzburg, Austria.

    Super early bird tickets for a limited time: only until November 8 bookable. Sign up now...


    Haus der Ingenieure (House of Engineers)

    Eschenbachgasse 9
    A-1010 Vienna Austria

    It is an old city palais built in 1870.

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