Digital Leadership Forum 2020

Boutique conference for digital and communications managers, 16th+17th March 2020, Vienna. Meet digital managers from Stiegl, Suntory, A.P. Moller - Maersk, FIFA...

16th March: halfday workshops
17th March: fullday conference

Digital Leadership Forum Vienna

Digital conference in Vienna

The whole conference is in English

The Digital Leadership Forum brings together digital, marketing and communication managers from large and mid-size organizations. Like the events of previous years, the 2020 forum will be an inspiring event with a great selection of guest speakers sharing their thoughts and practical case studies. Speakers are practitioneers from organizations including Stiegl, FIFA, Suntory, A.P. Moller – Maersk and many more.

Topics and Agenda

  • Engaging, relatable case studies around digital B2B and B2C projects (3 tracks)
  • Practical experiences around digital transformation and change management in organizations
  • Customer journey as the basis for digital projects
  • Marketing automation and lead management on websites
  • Project management for digital initiatives
  • Marketing with IA, psychographic profiles and automation
  • How bots will change customer care communications
  • Digital innovation process – how your business changes, not just your communication
  • Digital internal communications and engagement strategies for employees and management
  • Mobile business
  • Stakeholder management in digital projects
  • Content strategy
  • Digital trends

Real world case studies. No sponsored talks, and no vendor talks. The Digital Leadership Forum is an exclusive event for practitioners. Tickets are not available for consultants. Aside from selected partner vendors, agencies and consultants are not allowed to take part. The whole agenda is advertisement-free.

Who Takes Part?

  • Digital managers; people who are responsible for digital initiatives in their organizations; communication managers; marketing managers; IT managers who drive digital projects from a business point of view.
  • Typical job titles: Head of Online Communications, Head of Marketing, Head of Digital, digital manager, Digital Manager, Head of Social Media, Social Media Manager, Marketing Manager, Lead Digital, …
  • Tickets are just available for practitioneers. Beside four selected sponsors vendors, agencies and consultants are not allowed to take part. The whole agenda is driven by practitioners. No vendor talks allowed.
  • Participants at last years conferene included managers from organizations such as Adidas, Beiersdorf, BMW, Givaudan, ING, Medicines for Malaria Venture, Merck, ProSiebenSat.1, Swarovski, Zurich and many more.

Who is Advatera?

Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web, communication or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.

Practical Details

Address of the conference:

Novomatic Forum
Friedrichstraße 7
A-1010 Wien

Nearby hotels:

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Conference partners
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Digital Leadership Forum 2019
Novomatic Forum Friedrichstrasse 7 1010 Vienna Austria

Digital Leadership Forum Speakers 2019

Agenda for 2020 will be published end of September. Would you also like to contribute your expertise? Write to

Patrice Becker, Searidge Technologies (Switzerland)
Data Scientist

Machine learning

Arosha Brouwer, Knack (Netherlands)
Change agent

Digital transformation: team grown from 2 employees to 160 employees within 1 year

Andrew Donoghue, Vertiv Co (UK)
Director Influencer Marketing

Technology writer and analyst with more than 20 years experience.

David Drodge, Roche (Switzerland)
Group Lead Digital Planning

Digital leadership

Andreas Galatoulas, AXA (UK)
Head of Data Science
Sandy Ghuman, Sky (UK)
Audience Targeting Capabilities Consultant

Her passion is to drive personalisation everywhere.

Ralph Graubner, Siemens (Germany)
Communications Manager

Agile corporate communications

Andy Hall, ERM: Environmental Resources Management (UK)
Global Intranet Manager
Erik Hartman, TIMAF (Netherlands)
Specialist and trainer

Enterprise information management and business process optimization

Marcus Hartmann, ProSiebenSat.1 (Germany)
Chief Data Officer

Data strategy

Lara Kaiser, Coca-Cola (Switzerland)
Community & Digital Marketing Manager

Social Media Expert

Svenja Krüger, Zalando (Germany)
Employer Branding & Visual Storytelling

Passionate about people & their stories

Neil Morgan, Philip Morris International (Germany)
Digital Workplace Product Manager
Martin Müller, Vodafone (Germany)
Senior Manager Internal Communications

Change Communications, Digital Workplace and Comms Strategy

Varun Nagalia, Unilever (UK)
Digitial Employee Experience Manager

Enhancing the employee experience with and via technology

Jane Piper, PIPSY (Switzerland)
Author and coach

Bringing together Psychology and Business

Gabriel Rath, OSPA - OstseeSparkasse Rostock (Germany)
Marketing and Communications Manager

Social Media & Social Collaboration

Loeke Ruijter, LeasePlan (Netherlands)
Freelance Designer
Judith Schwarzer, bonprix Handelsgesellschaft (Germany)
Referentin Unternehmenskommunikation
Naomi Stone, St Monica Trust (UK)
Employee Engagement Manager

Organisational Psychologist and HR practitioner: organisational culture, well-being, leadership and engagement.

Michael Taylor, Deutsche Bank (UK)
Digital Communications Manager

Digital communications, social intranet

Richard Vdovjak, Philips (Netherlands)
Head of Data Science and AI Europe

Artificial Intelligence and Data Science

M Tighe Wall, E.ON (Netherlands)
Global Head of Digital Strategy and Transformation
Marcin Wesołowski, Swiss Red Cross (Switzerland)
Chief Digital Officer

Leadership and coordination of digital transformation activities

Volker Grünauer, Advatera (Austria)

Moderator des Advatera Netzwerkes

    Sign Up Now for 2020

    We reserve the right to change the agenda and/or change the venue (within Vienna). In the extremly unlikely event of a cancellation of the event caused by us (Advatera) the cost of the admission ticket will be reimbursed. All other costs and damages can not be reimbursed. In case of cancellation or premature termination of the event due to force majeure we will not reimburse the cost of the admission ticket or any other cost or damage. You may cancel until 1st of February 2020, a cancellation handling fee of € 100 will apply. Super early bird tickets are cancelable free of charge until 1st of March 2020. If you are not able to participate at short notice, you can pass on the ticket at any time to one of your team members. At the event we take photos from talks, sessions and workshops where you might be visible as well. Those photos will be shared on social media platforms, newsletters and marketing material for further events. If you tell us that you don't want to be shown on such photos, we will do our outmost to keep you out of them. If you see somewhere a photo taken at our event which shows you and which you feel should be removed, please tell us and we try our outmost to remove it. Agreed court of jurisdiction: Salzburg, Austria.

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    Novomatic Forum

    Friedrichstraße 7
    A-1010 Wien

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