Digital Leadership Forum 2017

Boutique conference for digital and communications managers, 15th+16th May 2017, Vienna. Meet digital managers from Guardian, OMV, BBC, ...

15th May: halfday workshops
16th May: fullday conference

Digital Leadership Forum Vienna

Digital conference in Vienna

The whole conference is in English

The Digital Leadership Forum brings together digital, marketing and communication managers from large and mid-size organizations. Like the events of previous years, the 2017 forum will be an inspiring event with a great selection of guest speakers sharing their thoughts and practical case studies. Past speakers have come from BBC, Guardian, Swisscom, Roland Berger, Beiersdorf and more.

Topics and Agenda

  • PageLines- digital_leadership.jpgEngaging, relatable case studies around digital B2B and B2C projects (3 tracks)
  • Practical experiences around digital transformation and change management in organizations
  • Customer journey as the basis for digital projects
  • Marketing automation and lead management on websites
  • Project management for digital initiatives
  • Marketing with IA, psychographic profiles and automation
  • How bots will change customer care communications
  • Digital innovation process – how your business changes, not just your communication
  • Digital internal communications and engagement strategies for employees and management
  • Mobile business
  • Stakeholder management in digital projects
  • Content strategy
  • Digital trends

Real world case studies. No sponsored talks, and no vendor talks. The Digital Leadership Forum is an exclusive event for practitioners. Tickets are not available for consultants. Aside from selected partner vendors, agencies and consultants are not allowed to take part. The whole agenda is advertisement-free.

Who Takes Part?

  • Digital managers; people who are responsible for digital initiatives in their organizations; communication managers; marketing managers; IT managers who drive digital projects from a business point of view.
  • Typical job titles: Head of Online Communications, Head of Marketing, Head of Digital, digital manager, Digital Manager, Head of Social Media, Social Media Manager, Marketing Manager, Lead Digital, …
  • Tickets are just available for practitioneers. Beside four selected sponsors vendors, agencies and consultants are not allowed to take part. The whole agenda is driven by practitioners. No vendor talks allowed.
  • Participants already signed up for the 2017 conference include managers from organizations such as BBC, European Central Bank, Endress+Hauser, Helvetia, Raiffeisen, UPC, Vodafone, Spar, Swisscom, OMV, WWF, …

Who is Advatera?

Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.

Practical Details

Address of the conference:

Novomatic Forum
Friedrichstraße 7
A-1010 Wien

Nearby hotels:

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Conference sponsor partners

Books sponsored by

Digital Leadership Forum Speakers 2017

Suzi Ardley, Suzi Ardley, University of Oxford (UK)
Head of Digital Communications

Digital marketing and communications

Carola Backes, Carola Backes, TOTAL Deutschland (DE)
Managerin für Interne Kommunikation

Intranet, Internes Soziales Netzwerk, Mitarbeiterzeitung

Thomas Bergmann, Thomas Bergmann, UPC (CH)
Head Digital

Digitalisation and e-commerce

Arosha Brouwer, Arosha Brouwer, TNT (NL)
Global business development manager

Digital transformation: team grown from 2 employees to 160 employees within 1 year

Anita Brunner-Irujo, Anita Brunner-Irujo, Universalmuseum Joanneum (AT)
Digitale Medien, Strategische Leitung

Marketing automation

Bruna Carvalho-Bosshard, Bruna Carvalho-Bosshard, Smartwatcher Technologies (CH)
Marketing Director

Digital marketing

Claudio Corvaglia, Claudio Corvaglia, LafargeHolcim (CH)
IT Communication Manager

IT communications

Erik Hartman, Erik Hartman, Hartman Communicatie (NL)
Organizer of HartmanEvent

Content strategy

Steffen Henke, Steffen Henke, Vodafone (DE)
Head of Executive & Internal Communications

Employee engagement and internal communications

Eva-Maria Himmelbauer, Eva-Maria Himmelbauer, (AT)
Member of of the National Council of Austria

Digitization, politics

Emily Kirwan, Emily Kirwan, BBC (UK)
Head of Internal Communications & Engagement

Internal, external and digital communications and corporate reputation management

David Kitzmüller, David Kitzmüller, (AT)

Marketing expert and entrepreneur

Peter Kleemann, Peter Kleemann, Vienna Airport (AT)
Head of PR, Spokesperson

Ethics in PR

Thomas Maeder, Thomas Maeder, Swisscom (CH)
Head of Communication & Collaboration Experience

Intranet transformation and digital evolution

Nicolas Mériel, Nicolas Mériel, Swisscom (CH)
Online Business Performance Manager

Online Business Performance

Gregor Nilsson, Gregor Nilsson, WWF Switzerland (CH)
Chief Digital Officer

Strategic marketing planning and project management

Sara Pierbattisti, Sara Pierbattisti, thyssenkrupp (DE)
Internal Communications

Expert in internal communications, leadership communications and Initiatives

Mads Richard, Mads Richard, Intra2 - share your intranet (DK)
Founder and facilitator

Intranet and collaboration

Isabella Schneider-Hidalgo, Isabella Schneider-Hidalgo, ebay (CH)
Global Digital Advertising Manager

Planning and execution of strategic digital marketing campaigns

Daniel Steiner, Daniel Steiner, (AT)
Chief Marketing Officer

Digital marketing, digital strategy and marketing communications

Michael Taylor, Michael Taylor, Deutsche Bank (UK)
Digital Communications Manager

Digital communications, social intranet

Tim Walters, Tim Walters, DCG Digital Clarity Group (DE)
Co-founder, Principal Analyst

Business strategy

Viktoria Zischka, Viktoria Zischka, Cineplexx Kinobetriebe (AT)
Head of Digital Marketing

Digital marketing

Volker Grünauer, Volker Grünauer, Advatera (AT)

Moderator des Advatera Netzwerkes

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    We reserve the right to change the agenda and/or change the venue (within Vienna). In the extremely unlikely event of a cancellation of the conference, the full admission ticket will be refunded, all other costs can not be refunded. You may cancel until 1st of April, a cancellation handling fee of € 100 will apply. Risk-free early bird bonus: Sign-up now and stay flexible: last minute cancellation until 10th of May permitted and no cancellation fee for all tickets purchased before 1st of January 2017.

    Pictures from Last Year’s Digital Leadership Forum

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    Novomatic Forum

    Friedrichstraße 7
    A-1010 Wien

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