Advatera

Advatera. Empowering you through knowledge sharing.

Empowering you through knowledge sharing.

Digital Innovation & Marketing Managers Benelux

Advatera Digital Leadership ForumTreffen für Digital- und Marketingverantwortliche aus Benelux. Digital ist ein komplexes, herausforderndes und spannendes Themenumfeld. Diese Gruppe behandelt die gesamte Bandbreite von der digitalen Transformation, Leadership, Innovation und digitales Marketing. Es werden Konzepte und Strategien für die digitale Kommunikation entwickelt und Erfahrungen zu Kampagnen und Digitalprojekten diskutiert. Bei den Treffen teilnehmende Organisationen sind u.a. Givaudan, Richemont, ISO, Bobst, ICRC, …

Typische Job Rollen der Teilnehmer

  • Head of Digital
  • Head of Online
  • Head of Marketing
  • Digital Manager
  • Marketingmanager
  • Innovationsverantwortliche
  • Digitalverantwortliche
  • Online Manager
  • Business affine IT Verantwortlichee für Digitalthemen, …

Welche Digital-Themen werden behandelt?

Regelmäßige Themen in den Digital Manager Meetings sind:
  • Vorstellung aktueller Digitalprojekte
  • Digital und Content Strategie
  • Digitale Transformation und Change Management
  • Unabhängige Erfahrungen zu Agenturen und Anbietern
  • Website Konzepte
  • Analytics & Business Value
  • Rolle des Digitalverantwortlichen
  • Trends & Ideen
  • Aktuelle Kampagnen
  • Integration Offline & Online
  • …

How often does the expert group meet?

The expert group for digital managers meets 3 times a year. The meetings take place at one of the participating organizations.

Next community of practice meetings

  • Digital Workplace & Culture: Why social media use in organizations does not create culture - but it needs culture! Guest talk by Helmut Leopold, AIT, followed by discussion
    Online Session
    20 July 2020, 1.00 pm – 2.00 pm

    We will have a short presentation by Helmut Leopold, AIT, followed by a virtual discussion on how social intranets, digital workplaces and social collaboration interfere with culture in organisations. And what you can do to establish a 'sharing culture' that strengthens the innovativeness of your organisation.

    Join this session

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Advatera

Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.

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