Advatera

👋

Advatera. Empowering you through knowledge sharing.

Empowering you through knowledge sharing.

Startseite » Speakers » Alessandra De Bernardi

Alessandra De Bernardi

Angst+Pfister

Head of Marketing Digital Innovation

Alessandra De Bernardi is a digital marketing and innovation leader with a strong background in B2B marketing transformation. As Head of Marketing Digital Innovation at Angst+Pfister, she drives strategic growth through marketing automation, CRM, and digital transformation, shaping the future of industrial marketing.

Alessandra De Bernardi is an experienced marketing strategist and digital transformation expert, specializing in B2B marketing innovation. As Head of Marketing Digital Innovation at Angst+Pfister, she leads digital initiatives that enhance customer engagement, optimize lead management, and drive marketing automation.

With a background in the entertainment and tech industries, including roles at Warner Bros. and Electronic Arts, Alessandra combines creativity with data-driven strategies to revolutionize industrial marketing. She has successfully implemented large-scale projects, such as website replatforming, e-commerce transformation, and social selling strategies.

Passionate about digital innovation, Alessandra is an advocate for leveraging emerging technologies to optimize marketing performance. She is also actively involved in Zurich’s Foreigners’ Advisory Council, promoting cross-cultural communication and social participation.

Alessandra spoke at these events:

Digital Managers Switzerland

English speaking

30 November 2022, 9.30 am - 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Angst+Pfister, Zürich, Switzerland

Knowledge sharing group for digital and marketing managers from Switzerland

Topics include:

«Content is King, Context is Queen», Marketing Manager, Serge Tumelero, Roto Frank
Content & Commerce in B2B: is integration really possible?
Digital transformation insights at Angst+Pfister, Alessandra De Bernardi
SEO Websiteprüfung, Linda Stauffer, Digital Marketing Manager, GDI Gottlieb Duttweiler Institute (Forschungsinstitut)
Digital Leadership: Streamlining agency ecosystems, Jannis Koasidis, Galderma (Pharma)
- Working in a large and/or multinational company means collaborating with agency partners across multiple areas: strategy and creative, media, websites & technology, social, SEO and more. This may mean tens or hundreds (!) of agencies worldwide working on global and local digital scopes. How to best navigate this ecosystem and ensure it's streamlined and effective? Based on my experience at Galderma, Bayer, and also global and local agencies, I will share best practices on how to design this ecosystem, ensure the right partners and manage them in a way that results in great work at an acceptable cost.

From Conversational Commerce to Zero-Party Data: What 2023 means for digital transformation and marketing.
Workshop: Gaining better credibility and increasing customer loyalty
As always: lots of time for open discussions
As always: open discussions to discuss your current challenges in a trusted and confidential atmosphere with colleagues in similar job roles from other organizations and industries. Fully sales-free, with no agencies and no consultants.

Digital Managers Switzerland

German speaking

1 February 2024, 9.30 am - 4.00 pm (Amsterdam/Berlin/Vienna/Zurich)
Angst+Pfister Group, Zürich, Switzerland

Join our knowledge-sharing group meeting for experienced digital managers from across Switzerland.

Insights into Angst+Pfister´s digital projects
- Inluding going China: Overcoming the barriers and navigating the peculiarities to achieve B2B marketing reach.
- Alessandra De Bernardi
How can customers who are hardly active in social media be reached and be involved in product development?
- An approach with a specialist media house to place topics that are only relevant for a small group of stakeholders.
- Sascha Bayer, Die Schweizerische Post
Conversation Intelligence for Customer Experience
- Empowering Personalization and Empathy ; Real-Time Insights and Feedback Loop ; Predictive Analytics for Proactive Engagement
- Manu Pandey, VP CX Management/Business Growth Strategist– EMEA – Swiss Re.
Lots of time for open discussions
Fully advertisment-free with no agencies, no consultants

Would you like to join one of our upcoming Advatera meetings?

Advatera

Advatera stands for the regular exchange of experiences between digital, communication and marketing managers. Challenges you have faced in digital, web or intranet projects have almost certainly been experienced by others. The sharing of experiences can help your organization reduce its costs and sharpen its focus on essential success factors.