Julie Bertolus

8th Digital Leadership Forum, virtual edition

March 15 and 16, 2021 will be our 8th edition of the Digital Leadership Forum. Since we believe that business travel will continue to be difficult early 2021, we are planning a virtual edition. In October 2021 we are planning the 9th edition, which will most likely be a physical event in Vienna.

Digital Managers Geneva

Knowledge sharing group meeting for experienced Digital Managers of Geneva & the surrounding regions.

• I90th Anniversary Milestones: New Website, CRM Migration, and Online Community Launch of the Union for International Cancer Control. Charles Revkin, Senior Digital Strategy Manager – UICC.
  • In commemoration of the 90th anniversary of the Union for International Cancer Control (UICC) last year, we undertook several noteworthy projects. These included the implementation of a new Drupal 9 website, alongside a migration to Microsoft Dynamics CRM, and the introduction of an online community platform. We will look at how we managed multiple large-scale projects, explore the new features that were implemented, and look at how we addressed the challenges we encountered, with a particular focus on the new Drupal 9 website.
• Winning in Gen AI
  • In Generative AI, the buzz revolves around the foundational model layer, fueled by the prowess of ChatGPT and its ilk. These models, though comprehensive, lack contextual finesse—a quirk, not a flaw. With each technological shift, value migration beckons. What are some emerging value propositions in Generative AI as attention shifts from the foundational model layer?
• World Health Data Hub, Jean-François Saint-Pierre, Program Manager – World Health Data Hub, WHO
  • From collection to use, the World Health Data Hub provides a world class experience leveraging innovative technology to address data challenges.
  • Harmonizing and consolidating WHO's wealth of health data assets in a central location will, for the first time, allow access to data from WHO, partners and publicly available sources in one seamless experience. Find out how WHO created this platform, operates it, and where it is going next.
• ChatGPT 4 Turbo and Assistants: how they can help in digital campaigns
• Lots of time for open discussions on your current challenges around digital transformation and communications

Digital Leadership, Innovation & Marketing Managers Geneva

Join our knowledge-sharing group meeting for experienced managers in Digital Managers from Geneva and surrounding regions of Switzerland and France.

• Marketing Automation at IRU, Christoph Richard
• Insights into further IRU Digital Projects
• The transition from print to digital annual report
  • This presentation will explore the digital transformation of CERN’s 2023 Knowledge Transfer Annual Report, transitioning from a traditional print format to an online platform. This change is in alignment with CERN’s commitment to reducing unnecessary printing. The adoption of this new digital format allows for more effective engagement with the audience, facilitating the sharing of the latest developments and expertise in a manner that is both engaging and responsible.
  • Marzena Lapka, CERN
• Current developments in generative AI, this time we will especially discuss differences between closed models like ChatGPT and more open models like LLaMA and implications for future AI strategies
• Lots of time for open discussions
• Bring your challenge along!

Internal Comms & Digital Workplace Geneva

Join a knowledge-sharing meeting tailored for managers of internal communications and digital workplaces. Key discussion topics will include:

• Intranet journey of GAVI: where they were, to where they are and where they want to go. Rachel Dupont-Yeganeh, Digital Communications Manager – GAVI.
• Intranet Demo (AKF Connect) and how it is connected to the Learning Hub platform (akflearninghub.org), which is externally facing but has a private staff-only area too. Ana Barfield, Global Practice Lead – Aga Khan Foundation.
• Enhancing the impact of internal communications through measurement and analysis.
• Overcoming Management Resistance: Empowering Internal Comms Teams.
• Optimizing its Intranet User Friendliness.
• Addressing resistance to new technologies.

As usual, the meeting is a completely advertisement-free zone, with no agencies or vendors involved.

Digital Leadership Forum 2024

Our 11th edition of the Digital Leadership Forum.

External Comms, PR, Crisis Comms & Employer Branding - Paris

Topics include:

• The role of communications in the sustainability crisis, Annia Champsaur, Senior Content & Communication Manager – Numberly.
• SEO, how we improve the online visibility of our offers online. Aurélia Szymanski, Group Communication Director – Linedata.
• Introduction of AI in the marketings/comms & sales departments. Olivier Missir, Communications, Content, Growth & Innovation – Careside.
• Adapting External Comms Strategies for a Changing Media Landscape – als in regards of the rise of generative AI
• The Role of External Comms in Employer Branding
• Much time for open discussions on your current challenges

Want to join? Sign-up here…

Are you passionate about communication strategies, managing brand reputation, and navigating crises? Our knowledge-sharing group in Paris is the perfect place for professionals like you!

Connect with peers, exchange insights, and discuss the latest trends in External Communications, Public Relations, Crisis Management, and Employer Branding. Whether you're looking to sharpen your skills or share your expertise, this group is all about building a strong network and learning from each other.

This is a fully advertisement-free space – no agencies, no consultants. Just pure, authentic conversations between in-house professionals. Let’s create a space where ideas flow and solutions are found.

Be part of a dynamic community shaping the future of communication!

Êtes-vous passionné par les stratégies de communication, la gestion de la réputation de marque et la gestion des crises ? Notre groupe de partage de connaissances à Paris est l’endroit idéal pour les professionnels comme vous !

Rencontrez vos pairs, échangez des idées et discutez des dernières tendances en matière de communication externe, de relations publiques, de gestion de crise et de marque employeur. Que vous souhaitiez perfectionner vos compétences ou partager votre expertise, ce groupe est fait pour créer un réseau solide et apprendre ensemble.

C’est un espace entièrement libre de publicité – sans agences, ni consultants. Seulement des discussions authentiques entre professionnels en interne. Ensemble, créons un espace où les idées se multiplient et où les solutions se trouvent.

Rejoignez une communauté dynamique qui façonne l'avenir de la communication !

Internal communication and Digital Workplace - Paris

Knowledge sharing group meeting for experienced internal communications managers from Paris and the surrounding regions.

• Helene Duong will provide valuable insights into The BVA Family’s internal communications and their approach to the digital workplace. Attendees will also have the opportunity for a quick tour of their offices, showcasing digital communications on screen or their Studio. To top it off, Helene will share details about an exciting internal AI challenge they are organizing for October.
• Internal Comms and Digital Workplace Insights at bnp; Laura Zulke
• Employee engagement at Zenvia including on internal social network (WorkVivo), Gabriel Willian Pereira
• Preparing for the Future: Key Internal Communication Challenges for 2025
• Navigating AI in Internal Communications: Practical Insights and Strategies
• From Traditional Intranets to Integrated Digital Workplaces, including M365 Viva but also other vendors
• Open Discussion on current internal communications challenges of participating organizations

Sign-up now for the meeting

Groupe de partage de connaissances pour les managers expérimentés en communication interne de Paris et des régions environnantes.

Helene Duong partagera des informations précieuses sur les communications internes de The BVA Family et leur approche du digital workplace. Les participants auront également l’opportunité d’une visite rapide des bureaux, présentant les communications numériques ou leur Studio. Enfin, Helene parlera d'un défi interne passionnant autour de l'IA qu'ils organisent en octobre.

• Se préparer pour l'avenir : principaux défis en communication interne pour 2025
• Naviguer l'IA en communication interne : perspectives et stratégies pratiques
• Des intranets traditionnels aux digital workplaces intégrés, incluant M365 Viva et autres fournisseurs
• Discussion ouverte sur les défis actuels des organisations participantes en matière de communication interne

Digital Managers Geneva

Join our knowledge-sharing group meeting for experienced Digital Managers from Geneva and surrounding regions of Switzerland and France.

• Insights into the digital projects of Medtronic. Eduardo Chavez, Digital Manager – Medtronic
  • Turning Learners into Leads: How Educational Content Fuels 1st-Party Data Strategy
  • Digital GTM (go to market) transformation – Managing change & measuring results
• Effective Data Visualization for Impactful Storytelling. Samuel Davies, Marketing Manager – Tameo
  • Practical techniques and tools for creating engaging data visualizations that drive insights and engagement.
• AI marketing best-practice sharing
• Medtronic manufacturing tour
• Lots of time for open discussions
• Fully advertisment-free with no agencies, no consultants

Digital Comms & Internal Comms Geneva/Lausanne

Join a knowledge-sharing meeting tailored for managers of internal communications and digital workplaces of the region.

• CHUV: Our digital strategy; migration of web sites using AI. Laure Espie, Cheffe de projet digital
• Employee experience built for Paris 2024. Blandine Potemsky, Olympic Commitee
• Building A Strong Corporate Culture Through An Effective Internal Communication System. Dr. Julia Croce
• Nestle Intranet Case Study
• GenAI in internal and corporate communcations
• Lots of time for open discussions

The meeting will be held in French and English.

Digital Managers Switzerland

Join a knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.

• Generative AI – forecast and opportunities by Rafael Serrano del Rio, Digital- & Social Media Manager – Doetsch Grether AG
• Insigths into digital marketing communications at Doetsch Grether
• "AI, you, & the future of work" by Dave Drodge
• Rise of Decentralized Social Platforms
  • Growth in decentralized platforms like Bluesky and Mastodon prioritizing user privacy and ownership of content.
  • In Austria, for instance, several prominent journalists on X have transitioned to Bluesky in a coordinated effort.
  • What does it mean for corporate accounts? Is there a shift from broad, public content sharing to smaller, more engaged groups and private community platforms like Discord or WhatsApp?
• Hyper-Personalization at Scale
  • Leveraging real-time data to deliver highly tailored customer experiences across all digital touchpoints while balancing privacy concerns.
• Content in the Age of Creator Economies
  • Collaborating with niche creators and micro-influencers to create authentic, engaging content that resonates with targeted audiences.
• Discussing the trends for digital marketing in 2025
• Bring your challenges along !

Digital Managers Geneva

Join our knowledge-sharing group meeting for experienced Digital Managers from Geneva and surrounding regions of Switzerland and France.

Our speakers and topics:

• Corinne Kemp, Head of Digital – she will talk about "Transforming Lives and Embracing Digital Innovation" at Mercy Ships
• Diya Banerjee, Team Lead Social Media from WHO with her topic "WHO's collaboration with medical and non-medical influencers, leveraging fan base culture to unpack pressing public health issues."
• Caroline Vultier is Communications Manager & Marketing Specialist at Babilou Family Switzerland and will talk about "Turning Field Insights into Engaging Content. Everyday moments hold powerful stories. Real-life photos and experiences from your team can become engaging content that resonates across social media and ads. Their authenticity drives impact. We’ll explore how we can shape these insights into compelling narratives that connect with your audience."
• René Greiner, Data AI and Digital Lead, will talk about "From potential to reality: The Data AI Journey at Cargill Ocean Transportation"

Internal Comms & Digital Workplace Switzerland

Join a knowledge-sharing group meeting for experienced internal communications leaders from the Swiss region. Due to international participants the meeting is this time in English.

• Navigating the Future: Swiss Re's Insights on AI, Analytics, and Change in Employee Communications. Jan Stähli, Lead Culture & Change Communications – Swiss Re
• Insight into Axpo´s Intranet. Demo by Lena Weber, Internal & Digital Communications Manager – Axpo Group
• Discussion: User Research – Finding the Right Channels for Intranet & Digital Workplace Content
• Lots of time for open discussions on your current challenges

Would you like to join one of our upcoming Advatera meetings?