Kommende Advatera Mitgliedertreffen, Workshops, Seminare und Konferenzen

2014 wurde der Stiegl-Freundeskreis als klassisches Bonusprogramm für den Kauf von Stiegl-Produkten gegründet. Was als einfacher Treueanreiz begann, entwickelte sich zu einem lebendigen Kundenbindungsprogramm mit engem Kundenkontakt, aktivem Community Building, Crowd-Brewing, gemeinsamer Geschmacksentwicklung und wertvollen Customer Insights. Christina Rebhan gibt Einblicke, welche Herausforderungen ein Loyalitätsprogramm mit sich bringt und welche Key Learnings sie aus dieser Entwicklung gewonnen haben.

Erfahrungsaustausch für Interne Kommunikationsmanager*innen aus München und Umgebung.

• Communicating Sustainability – Interne Kommunikation und ESG bei IFCO 
  von Cornelia Weiss, Global Communications Managerin
  • IFCO ist ein Hidden Champion der Kreislaufwirtschaft – ein globales Unternehmen, das Nachhaltigkeit im großen Maßstab lebt. Der Vortrag gibt einen Einblick, wie Cornerlia interne Kommunikation weltweit strukturiert und koordiniert, welche Herausforderungen dabei bestehen, und welche Rolle ESG spielt.
  • Einblicke in das Intranet von IFCO, Sharepoint with Viva Engage
• MC Culture Communication Campaign bei Siemens Motion Control: Werte leben! 
  von Dieter Goldmann, Siemens
• Airbus untersucht, inwiefern die Qualität KI-unterstützter Tools für den professionellen Einsatz in Corporate Communications ausreicht. Vorstellung der Methodik und Ergebnisse.
  Matthias Selg, Digital Transformation Manager
• Von Mythen zu Realität: KI in der Internen Kommunikation
  • Praxisnahe Einblicke, wie generative KI über einfache Prompts hinaus Wir-kung entfaltet – etwa durch maßgeschneiderte Workflows und echte Agenten
  • Use Cases entwickeln, priorisieren und gezielt umsetzen – für interne und ex-terne Kommunikation: von Pressetexten bis Social Media
  • Agenten-Typen verstehen und eigene Assistenzsysteme gestalten – live und praxisnah im Seminar
  • Governance-Fragen klären: Ethik, Risikomanagement und Richtlinien als Grundlage für verantwortungsvollen KI-Einsatz
  • KI-gestützte Bild- und Videogestaltung reflektieren: Zwischen kreativem Zufall und konsistenter visueller Identität

In this session, you will develop a clear, actionable AI strategy for your organization. Together with Erik Hartman and Volker Grünauer, you will refine your strategic intent, define how AI supports your mission, and set the guiding principles that shape decision-making. You will leave with a practical, well-structured strategy foundation that aligns leadership and provides direction for all upcoming AI initiatives.

In this session, you will develop a clear, actionable AI strategy for your organization. Together with Erik Hartman and Volker Grünauer, you will refine your strategic intent, define how AI supports your mission, and set the guiding principles that shape decision-making. You will leave with a practical, well-structured strategy foundation that aligns leadership and provides direction for all upcoming AI initiatives.

Making bonuses and perks tangible: a large-scale internal benefits and rewards campaign for 3,000+ employees designed. You will see how we explained to employees the value of company benefits and rewards using simple model personalities,  and showed how this increases their annual income. We will describe how campaign influenced understanding and how the "benefits calculator" (created internally at no cost) unlocked personalized value for each employee.

• “Focus on Employees” project. Lena Weber – Axpo
  • Over the past year, we conducted both quantitative and qualitative employee surveys, which provided us with valuable insights for strengthening our internal communication. The description could be: Over the past year, the internal communications team carried out the “Employees in Focus” project, gathering both quantitative and qualitative feedback from Axpo employees all over the Axpo Group. The insights gained give us a clearer understanding of employees’ needs and expectations and guide improvements in our internal communication.
• Internal campaign Co-creating Purpose. Fabienne Schneider und Robin Rickenbacher – Swiss Life AG
  • With “Turn to Purpose,” Swiss Life's sharpened purpose was activated across the company. The strong engagement of the employees shows how humour and creativity helped firmly anchor the purpose within the organisation.
• Bring your challenges along to discuss them with the group!

Knowledge sharing group meeting for experienced Digital Leadership Managers in Marketing and Social Media from Geneva & Vaud Regions.

• Using AI for Sales and Marketing (training). Bernd Hildebrandt, MN Product Marketing – Nokia Solutions and Networks GmbH & Co. KG
  • Wie erstelle ich Podcasts?
• Viel Zeit für offene Diskussionen rund um eure aktuellen Herausforderungen!

Erfahrungsaustausch für Kommunikationsverantwortliche aus dem Norddeutschen Raum.

The transformative power of AI automation comes with a dual challenge: preventing overreliance on automated outputs while overcoming user hesitation driven by hallucinations or perceived unreliability. Achieving the right balance requires designing interfaces and interactions where AI augments, rather than replaces, human capability — in a way that remains sustainable, transparent, and trustworthy.

Knowledge sharing group meeting for experienced managers of internal communications from London and surrounding regions.

• Insights into Subsea7´s internal communication projects.
• Bring your current challenges along to discuss them with the group.

Erfahrungsaustausch für Interne Kommunikationsmanager*innen aus München und Umgebung.

Erfahrungsaustausch für Interne & Externe Kommunikationsmanager*innen aus Berlin und Umgebung.

Erfahrungsaustausch für Interne Kommunikationsmanager*innen aus Österreich.

• Neuaufsetzung des Intranets und Umsetzung einer App-Lösung. Theresa Theisl – PORR Group

Swiss Digital Leadership Forum 2026 is a one-day international conference in Olten, Switzerland (31 August 2026) for decision-makers and practitioners seeking practical insights on digital leadership, transformation, and the future of work. The event brings together leaders from business, HR, communications, marketing, IT, and security to share real-world case studies, proven strategies, and actionable tools across six tracks: Digital Leadership, New Work/Digital Workplace, Digital Marketing, Cybersecurity, IT Management, and HR Management, with a clear focus on what works in practice in Swiss and European organizations.

Digital Workplace Brussels 2026 is the conference for people searching for real-world guidance on how to build a better intranet, improve employee experience, and make digital/hybrid work actually work. Join internal communications, HR, IT and workplace teams in Brussels for practical case studies, expert sessions, and hands-on takeaways on modern intranets, employee portals, collaboration tools, AI at work, and the future of work in Europe.

Digital Leadership Forum Vienna 2026 is an international conference for anyone looking for practical answers on digital leadership, AI, organizational transformation, digital marketing, digital transformation, corporate culture and the future of work. On 16–17 November 2026 in Vienna, Austria, leaders and practitioners from marketing, digital and communications come together to share real-world case studies, proven tools, and actionable frameworks for leading digital and hybrid organizations, focused on implementation, not hype.