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Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Business improvisation

15.05.2018, 3.30 am – 4.00 am CET

The digital age is characterized by ever shorter planning cycles. Modern innovation methods are taking up this change by making radical collaboration, strategy sprints and customer-oriented developments even more essential.

Instead of long-term planning, the focus lies on the efficient use of existing resources inside and outside the organizations with the help of digital technologies.

This kind of leadership requires a new understanding of planning and action: Business Improvisation. Improvisation means reacting adequately to unpredictable situations and efficiently implementing short-term actions. To do so, it requires an agile mindset. Based on the findings in jazz and improvisation theater ensembles, these methods and techniques can be learned to foster a collaborative leadership style.

Lukas Zenk