From the beginning of the customer journey to the point of sale (POS). What influences the customers of today? How do I reach out to them?
How should the online point of sale be organized so that users can find their way? How do I communicate on the spot with my users on the web, so that they can see me as a unique touchpoint? What do I offer to my users, so that they consider my product also in future? How do I reach my users on the web without spending thousands of euros ….