How to get business management buy-in to support & invest in eCommerce/digital

Do you sometimes struggle to get the active support and investments you need to drive digital or eCommerce initiatives?
She will share about her learnings based on her eCommerce experience and will address the following: build the business case, setup the governance to maximize impact of digital investments, measure results on KPIs, resistance from sales and the channel … and keep a positive momentum over time!