Imagine for a second you could measure the Customer Experience (CX) of in-person events or retail space in the same way you usually do it in digital… like having a “Google Analytics” but for the real world. Let me show you how we were able to track things like engagement rate, average visit time, cost per visitor, and satisfaction rate (amongst others) during congresses by using AI and face recognition technology. More important than the technology itself, you will learn what kind of insights were untapped and what kind of informed decisions this allowed us to make.
Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.
Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.