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Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Reinventing Internal Entertainment in a Fragmented Organisation: Accor Festive Radio ENA case study

28.10.2025, 3.00 pm – 3.30 pm CET

Accor Festive Radio ENA is a fully unique, yearly, uninterrupted live broadcast inspired by classic radio shows, created to unite Support Office Heartists® across 12+ countries of Accor Premium, Midscale and Economy Division’s Europe & North Africa region in a shared heartwarming experience beyond borders. With its vibrant format and inclusive spirit, the event has become a key annual moment of connection for different cultures, fostering engagement in an innovative and never-before-seen way. It is more than just a corporate event – it is the heartfelt care reinvented.

Maria Ivashchenko