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👋 Hallo, nehmen Sie am heutigen Meeting teil?

Multi-channel internationalization in eCommerce / B2C and content strategies split between channels um 13:00 Uhr (CET): Meetingraum

Bitte denken Sie daran, dass unsere Treffen völlig werbe- und vertriebsfrei sind. Bitte keine Agenturen, keine Berater.

Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Social Media Marketing with Bite

07.06.2016, 11.00 am – 11.30 am CET

7 Ways to Win the Hearts of a B2B Target Group

Sirona Dental’s target group includes dentists, dental technicians and specialist retailers. We don’t just show products and attractive models – we also show the tough reality of day-to-day life in the dental practice.

At the centre of our B2B social media strategy lies an ambitious and target group-focused content strategy that encompasses collaboration with international teams via a central corporate facebook page and the intelligent tailoring of the strategy for various languages and sub-sections of the target group. Facebook ad campaigns, moving images and live events play a central role in achieving the latter. For us, it’s important not only that we make great content, but also that our content demonstrates business relevance in the form of leads and sales.

Andreas Blauig