7 Ways to Win the Hearts of a B2B Target Group
Sirona Dental’s target group includes dentists, dental technicians and specialist retailers. We don’t just show products and attractive models – we also show the tough reality of day-to-day life in the dental practice.
At the centre of our B2B social media strategy lies an ambitious and target group-focused content strategy that encompasses collaboration with international teams via a central corporate facebook page and the intelligent tailoring of the strategy for various languages and sub-sections of the target group. Facebook ad campaigns, moving images and live events play a central role in achieving the latter. For us, it’s important not only that we make great content, but also that our content demonstrates business relevance in the form of leads and sales.