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Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

The Agile Hype is Dead – The Essence Endures, and the Real Work Begins

28.10.2025, 2.30 pm – 3.00 pm CET

Agile was hyped as a silver bullet, leading to shallow implementations without embracing the deeper cultural shift. The frameworks fade, but the core principles remain adaptability, collaboration, and customer focus. Resistance is a sign of forced change how can we engage people in shaping agility that truly works? Now comes the real work moving beyond rituals to real agility that delivers value.

Martin König