English speaking
06. Dezember 2023, 9:30 - 16:00
(Amsterdam/Berlin/Vienna/Zurich)
Global Health Campus, Grand-Saconnex,
Switzerland
- Insights into The Global Fund´s project to make their website GDPR compliant through Matomo, Genc Kastrati, Lead, Web Team – The Global Fund
- Digital content publication – prioritizing quality over quantity. Rahul Jha, Digital Transformation Manager, ITU
- How to align the Healthcare Professional (HCP’s) customer journey, marketing content and digital marketing tactics to (re)-launch an innovative solution based on AI?, Frédéric Baffou, Head of Omnichannel | Cranial & Spinal Technologies | EMEA, Medtronic
- Engaging with HCP’s about new technologies/solutions going beyond their standard practice requires to go beyond usual presentation of product features and functionalities. It implies to educate, drive consideration and finally drive enough interest digitally to generate highly qualified leads that the field force could follow-up and convert into sales opportunities.
- Case Study: External Digital Comms at Mercy Ships, Digital & Web Project Manager at Mercy Ships
- ChatGPT 4 Turbo and Assistants: how they can help in digital campaigns
- Lots of time for open discussions on your current challenges around digital transformation and communications
English speaking
11. März 2025, 9:30 - 16:00
(Amsterdam/Berlin/Vienna/Zurich)
Mercy Ships Global Association, Lausanne,
Switzerland
Join our knowledge-sharing group meeting for experienced Digital Managers from Geneva and surrounding regions of Switzerland and France.
Our speakers and topics:
- Corinne Kemp, Head of Digital – she will talk about "Transforming Lives and Embracing Digital Innovation" at Mercy Ships
- Diya Banerjee, Team Lead Social Media from WHO with her topic "WHO's collaboration with medical and non-medical influencers, leveraging fan base culture to unpack pressing public health issues."
- Caroline Vultier is Communications Manager & Marketing Specialist at Babilou Family Switzerland and will talk about "Turning Field Insights into Engaging Content. Everyday moments hold powerful stories. Real-life photos and experiences from your team can become engaging content that resonates across social media and ads. Their authenticity drives impact. We’ll explore how we can shape these insights into compelling narratives that connect with your audience."
- René Greiner, Data AI and Digital Lead, will talk about "From potential to reality: The Data AI Journey at Cargill Ocean Transportation"
