Advatera

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Advatera. Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

Netzwerk für Kommunikations-, Marketing- und Digitalverantwortliche.

David Blundell

Syngenta 
Global Social Media Manager

David Blundell is a seasoned Global Social Media Manager at Syngenta, driving digital innovation in agtech.
He is passionate about communication, data-driven marketing, and creating meaningful digital communities.

David Blundell is an experienced digital strategist and Global Social Media Manager at Syngenta, with a background in global communications at the British Council. He specializes in social media governance, digital transformation, and analytics-led marketing campaigns, having created tools like the Social Media Monitor. A frequent speaker at international events, David combines data intelligence, strategic insight, and a passion for training to foster high-performing social ecosystems. His mission aligns digital excellence with sustainability and empowering global communities through meaningful engagement.

David Blundell hat bei diesen Terminen vorgetragen:

Social Media Switzerland

English speaking
15. November 2022, 9:30 - 16:00 (Amsterdam/Berlin/Vienna/Zurich)
Syngenta, Basel, Switzerland

 

It is an open and interactive knowledge-sharing meeting with social media managers from organizations across Switzerland. Including participants from the Geneva area; the meeting will be in English. For workshop parts, we will also have a Swiss-German-speaking group.

Topics include:

  • Building a social media presence for Syngenta Group, Paolo di Lernia
  • Our social media management tool journey at Syngenta, Bettina Weber & David Blundell
  • SWISS on TikTok: How we built an internal content creator pool, Miona Zagoricnik, Swiss International Air Lines
  • Swiss Olympic Team #United4Excellence: Digitale Kommunikation zu den Olympischen Spielen in Peking 2022, Colin Cuvit, Swiss Olympic
  • Open discussions: bring your challenge along
    • Experience with the new Linkedin business manager & campaign manager
    • Social listening tools: comparison of tools on the market
    • Insta Reels, TikTok – success rates
    • Want to add a discussion topic? Please send it to info@advatera.com
  • Networking

Digital Leadership, Marketing & Social Media Switzerland

English speaking
25. Juni 2025, 9:30 - 16:00 (Amsterdam/Berlin/Vienna/Zurich)
Syngenta, Basel, Switzerland

Join a ad-free knowledge-sharing group meeting for experienced digital, marketing and social media managers from the Swiss region.

  • From Virtual to Real Impact: Lessons from ABB’s Metaverse Event
    • How do you turn a buzzword into business value? I’ll share how we planned and executed ABB’s metaverse experience—what worked, what didn’t, and how we’re translating those insights into future digital engagement strategies.
  • Digital marketing and social media at Syngenta
    • Including discussing
      • How do you influence at scale at the era of chatbots? How can you influence Grok?
      • Experiences on our Linkedin newsletter – The Yield – impact in engagement and community building
      • Content formats – vertical videos, podcasts, newsletters, – how do we use different formats to rise above the clutter on social and how do we use social first and keep up with algorithm changes. How to create a culture of nimbleness that will keep up with algorithms?
  • David Blundell on using a AI listening tool
  • Covering live events on social media
  • Digital Communities and Thought Leadership in the Age of AI
    • Maintaining human connection in a world of machine-generated content
    • Authenticity and credibility in AI-assisted workflows