Huyen Nguyen

Social Media Switzerland

15. März 2023, 9:30 - 16:00 (Amsterdam/Berlin/Vienna/Zurich)
Julius Baer, Zurich, Switzerland

Knowledge sharing group meeting for experienced social media managers from Switzerland.

• The Social Media Team of Julius Baer may be described as "interdisciplinary content producers". Interested in knowing what our day-to-day looks like and the A to Z of our processes? Discover how we craft content in various formats, using diverse channels, presented in sizes ranging from quick bites to hearty meals. Learn how our typical workflow process transforms complex research papers into easily digestible external content. Take a short dive into our campaigns and reporting framework. (Claudine Landolt & Fabio Kobel, Julius Baer)
• TikTok Influencer Campaign (Huyen Nguyen, Content Marketing Manager, Migros-Genossenschafts-Bund)
• How I curiously explored Chinese social media and became one of Asia’s top 200 luxury content creators
  From a small Swiss mountain village to China’s Internet Giants: Marco moved to Beijing for his MBA and quickly started to experiment with Chinese Social Media, gathering a huge following of more than 400’000 users. What can Social Media Managers learn from China, which more and more shapes our Social Media landscape in Europe? Was TikTok just the beginning or are there any other disruptive trends coming over to us?
  (Marco Matti, in his role as Influencer; Marco is also eCommerce Lead for Unilever Nutrition)
• Lots of time for open discussions on your current challenges

TikTok Influencer Campaign - Migros case study

15. März 2023, 10:00 - 11:30 (Amsterdam/Berlin/Vienna/Zurich)

The Migros Group is looking for over 1,000 apprentices every year in over 60 different apprenticeships. With the help of an influencer campaign on TikTok, we are increasing awareness for our apprenticeships.

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